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[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[via press release from NBC]

L+3: 'BLINDSPOT' GENERATES NBC'S BIGGEST L+3 18-49 LIFT - 1.60 - IN NEARLY A YEAR

WEEK 2 OF 'BLINDSPOT' FINISHES WITHIN 7% OF THE PRIOR WEEK'S SERIES PREMIERE IN L+3, NARROWING THE GAP FROM 18% IN L+SD

'BLINDSPOT'S' WEEK 2 INCREASE IN TOTAL VIEWERS RETAINS 99% OF THE SHOW'S WEEK 1 LIFT, WHICH WAS THE BEST ON ALL OF BROADCAST AND CABLE FOR PREMIERE WEEK

Monday, Sept. 28 "Live Plus Three Day" Results:

· "Blindspot" grew by +62% in 18-49 rating going from "live plus same day" to "live plus three day" ratings (2.56 to 4.16), up from a +43% increase in Week 1, and by 4.6 million viewers overall (9.1 million to 13.7 million).

· The 18-49 lift of +1.60 is up from a +1.34 increase in Week 1 and is NBC's biggest increase in nearly a year (since "The Blacklist" on Nov. 10, 2014), and among past NBC programs, only episodes of "Blacklist" and "Revolution" have seen bigger L+3 increases.

· Video on Demand accounted for 0.37 of that 1.60 lift, the highest VOD L+3 increase for an NBC show, excluding the "Blacklist" post-Super Bowl telecast, since the April 21, 2014 "Blacklist."

· "Blindspot" pulled within 7% of the prior week's premiere 18-49 rating in L+3 (4.16 vs. 4.45), narrowing the Week 1-to-Week 2 decline after Week 2 finished within 18% of Week 1 in L+SD (2.56 vs. 3.11).

· "Blindspot's" total-viewer increase in Week 2 of +4.558 million retains 99% of its Week 1 lift of +4.587 million, which was the #1 increase on all of broadcast and cable television during Premiere Week. That Week 1 lift was also the largest for any broadcast or cable show in nearly six months, since "The Walking Dead" on March 29 (+4.735 million), and the top increase for a broadcast program since "Empire" on March 4 (+4.680 million).

· In L+3 total viewers, the Sept. 28 "Blindspot" rose to rank #1 among Monday night's dramas, surpassing "Scorpion" (12.7 million), which was the night's #1 drama in L+SD.

NOTE: Results are viewing data from Nielsen Media Research.





  [october 2015]  
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· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· EMPIRE (FOX)
· REVOLUTION (NBC)
· SCORPION (CBS)
· WALKING DEAD, THE (AMC)





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