VELOCITY RINGS IN FOUR YEAR ANNIVERSARY WITH ITS BEST THIRD QUARTER EVER IN PRIMETIME
--Men 25-54 Target Demo Delivery up Triple Digits Since 2011 Launch--
(Silver Spring, Md.) - As Velocity celebrates its four year anniversary this month, the latest ratings and delivery numbers prove the network's new car smell isn't fading any time soon for viewers. Velocity closed out summer by delivering its BEST 3Q EVER in Prime for Men 25-54, Persons/Men 18-49, Men 18-34, Men 18+, Persons 2+ and Households, and Velocity scored its highest rated third quarter ever for Men 18+ and Households. Since launching in October 2011 the network's delivery among its Men 25-54 target demo has grown 142-percent.
Third quarter growth in 2015 was driven by strong performances of signature franchises including season 12 of the global sensation WHEELER DEALERS. Produced by Discovery Networks International, WHEELER DEALERS episodes averaged 429,000 viewers (Persons 2+) which is up 13-percent versus season 11. A new season of the fan favorite restoration series FANTOMWORKS also drove success averaging 378,000 viewers (Persons 2+) in primetime, up six-percent over the previous season.
Additionally, September 2015 marked 47 straight months of year-over-year delivery growth in Prime for Velocity among Households and Men (M18+). The month was also the highest delivering September ever for Velocity among Men 25-54, Men 18-49, Men 18+, Persons 18-34, Persons 2+ and Households.
AUDIENCE STATS (L+3 Day)
3Q15 vs 3Q14 - 3Q15 (6/29-9/27/15), 3Q14 (6/30-9/28/14)
HH: + 24%
Source: Nielsen. Live+3D. Program-based data. PRIME = M-Su, 8-11p SPAN. Excludes breakouts. Reach has a 6-minute qualifier. Npower.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 63 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.