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[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[via press release from ABC]

ABC's Dancing Continues to Dominate Fox's Monday Drama Lineup

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Detroit (1.613% of the U.S.)

Dancing With the Stars (8-10pm - 11.8 million and 1.7/5 in AD18-49): For the 3rd week running from 8-10pm, ABC's Dancing with the Stars beat out Fox's dramas (Gotham/Minority Report) in the 2-hour time period in Total Viewers (+269% - 11.8 million vs. 3.2 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/3). The ABC unscripted series gained audience from its first to second hour in viewers (+7%) and young adults (+6%).

Castle (10-11pm - 7.3 million and 1.3/4 in AD18-49): At 10pm opposite NBC's The Voice-led The Blindspot, ABC's Castle took second in Adults 18-49 (1.3/4).

Live + 3 Day Ratings: Continuing to see big TV playback gains, last Monday's episode of Castle (9/28/15) shot up 58% over its L+SD Adult 18-49 rating (from a 1.2 to a 1.9) to match its week-earlier season premiere delivery and outperform CBS' NCIS: LA (1.8 rating).

Quick Take for Monday, October 05, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Dancing with the Stars" Outperforms Fox's Dramas from 8-10pm By 269% in Total Viewers and by 55% in Adults 18-49

"Dancing with the Stars" Grows 7% in Total Viewers and by 6% in Adults 18-49 From its First Hour to it Second Hour

"Dancing with the Stars" is Monday's Most Social Program for the 4th Week in a Row

At 10pm, "Castle" Ranks Second in Adults 18-49

Monday Night (10/5/15) - ABC Total Viewer and Adult 18-49 Projections

"DWTS": L3 = 13.8 million/2.0 rating, L7 = 14.2 million/2.1 rating and MP+35 = 2.2 rating

"Castle:" L3 = 11.2 million/2.0 rating, L7 = 12.2 million/2.1 rating and MP+35 = 2.4 rating

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Detroit (1.613% of the U.S.)

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 11.8 million and 1.7/5 in AD18-49):

For the 3rd week running from 8:00-10:00 p.m. ABC's "Dancing with the Stars" beat out Fox's Monday dramas ("Gotham"/"Minority Report") in the 2-hour time period in Total Viewers (+269% - 11.8 million vs. 3.2 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/3). The ABC unscripted series gained audience from its first to second hour in viewers (+7% - 11.4 million to 12.2 million) and young adults (+6% - 1.7/6 to 1.8/5).

· For the 4th week in a row, "Dancing" was the most social broadcast program of the evening (111,826 tweets), up 30% from the previous week.

"Castle" (10:00-11:00 p.m. - 7.3 million and 1.3/4 in AD18-49):

At 10:00 p.m. opposite NBC's "The Voice"-led "The Blindspot," ABC's "Castle" took second in Adults 18-49 (1.3/4).

· Live + 3 Day Ratings: Continuing to see big TV playback gains, last Monday's episode of "Castle" (9/28/15) shot up 58% over its L+SD Adult 18-49 rating (from a 1.2 to a 1.9) to match its week-earlier season premiere delivery and outperform CBS' "NCIS: LA" (1.8 rating).

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/5/15. Nielsen Socialguide 10/5/15, Total Tweets +/- 3hrs during telecast.





  [october 2015]  
S
M
T
W
T
F
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· BLINDSPOT (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· GOTHAM (FOX)
· MINORITY REPORT (FOX)
· NCIS: LOS ANGELES (CBS)
· VOICE, THE (NBC)





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