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[10/19/15 - 08:37 AM]
ABC's Sunday Dramas Hold Strong Against NFL-Fueled Competition
ABC spins the numbers for Sunday, October 11.

[via press release from ABC]

ABC's Sunday Dramas Hold Strong Against NFL-Fueled Competition

Sunday Night (10/18/15) - ABC Total Viewer and Adult 18-49 Projections

AFHV: L3 = 5.2 million/0.9 rating, L7 = 5.3 million/0.9 rating and MP+35 = 0.9 rating

Once Upon a Time: L3 = 6.9 million/2.2 rating, L7 = 7.4 million/2.4 rating and MP+35 = 3.1 rating

Blood & Oil: L3 = 5.8 million/1.4 rating, L7 = 6.3 million/1.5 rating

Quantico: L3 = 8.7 million/2.6 rating, L7 = 9.4 million/2.8 rating

Fast Affiliate Live + Same Day Results:

Once Upon a Time (8-9pm - 4.8 million and 1.6/5 in AD18-49):

Doubling its Adult 18-49 lead-in at 8pm (+100%) opposite the start of Sunday Night Football and CBS' NFL-fueled programming, ABC's Once Upon a Time beat Fox's comedies (The Simpsons/Brooklyn 9-9) by 1.7 million viewers (4.8 million vs. 3.1 million) and 14% in young adults (1.6/5 vs. 1.4/4). Once Upon a Time held even with its week-earlier Adult 18-49 delivery.

Blood & Oil (9-10pm - 3.5 million and 0.9/2 in AD18-49):

At 9pm against The Walking Dead, ABC freshman drama Blood & Oil attracted 52% more viewers in the hour than Fox's comedies (3.5 million vs. 2.3 million for Bob's Burgers/The Last Man on Earth) and nearly tied in Adults 18-49 (0.9/2 vs. 1.0/3). Blood & Oil was up 13% from its week-ago Fast Affiliate Adult 18-49 rating (0.9/2 vs. 0.8/2) and steady with its National rating, which adjusted up 1-tenth. The new ABC drama was also up week to week across all key Women: W18-34 (+29%), W18-49 (+9%) and W25-54 (+14%).

Quantico (10-11pm - 5.2 million and 1.6/5 in AD18-49):

Jumping over its lead-in for the 4th straight week at 10pm (+78%), ABC's Quantico outdelivered CBS' drama in the hour by 60% in Adults 18-49 (1.6/5 vs. 1.0/3 for The Good Wife/CSI Cyber). Quantico was steady week to week in Adults 18-49. On average in the Live + Same Day ratings, the new ABC drama has improved its hour by 38% over the same weeks last year in Adults 18-49, which will increase as playback is included in its averages.

Live + 3 Day for Last Week (10/11/15): ABC's Quantico shot up +94% (+1.5 rating points) over its L+SD Adult 18-49 rating to mark the biggest percentage increase for any single telecast on broadcast TV this season. Quantico also added another +4.0 million Total Viewers (a +70% increase), also the season's top L+3 lift on a percentage basis. The new drama's L+3 lift has gone up each week in Adults 18-49: +63% for its debut telecast, +74% in week 2 to +94% in week 3.

Quick Take for Sunday, October 18, 2015 (Fast Affiliate Live + Same Day Ratings)

"Once Upon a Time" Doubles its Lead-in and Beats Fox's 8-9pm Comedies

ABC's "Blood & Oil" Grows 13% Week to Week with Adults 18-49

Coming Off Last Week's Best-of-Season 94% Live + 3 Day Jump, "Quantico" Spikes Over its Lead-in to Defeat its CBS Drama Competition by 60% in Adults 18-49

Sunday Night (10/18/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV": L3 = 5.2 million/0.9 rating, L7 = 5.3 million/0.9 rating and MP+35 = 0.9 rating

"OUAT": L3 = 6.9 million/2.2 rating, L7 = 7.4 million/2.4 rating and MP+35 = 3.1 rating

"Blood & Oil": L3 = 5.8 million/1.4 rating, L7 = 6.3 million/1.5 rating

"Quantico": L3 = 8.7 million/2.6 rating, L7 = 9.4 million/2.8 rating

Live + Same Day Results:

"Once Upon a Time" (8:00-9:00 p.m. - 4.8 million and 1.6/5 in AD18-49):

Doubling its Adult 18-49 lead-in at 8:00 p.m. (+100%) opposite the start of Sunday Night Football on NBC and CBS' NFL-fueled programming, ABC's "Once Upon a Time" beat Fox's comedies ("The Simpsons"/"Brooklyn 9-9") by 1.7 million viewers (4.8 million vs. 3.1 million) and 14% in young adults (1.6/5 vs. 1.4/4). "Once Upon a Time" held even with its week-earlier Adult 18-49 delivery.

"Blood & Oil" (9:00-10:00 p.m. - 3.5 million and 0.9/2 in AD18-49):

At 9:00 p.m., ABC freshman drama "Blood & Oil" attracted 52% more viewers in the hour than Fox's comedies (3.5 million vs. 2.3 million for "Bob's Burgers"/"The Last Man on Earth") and nearly tied in Adults 18-49 (0.9/2 vs. 1.0/3). Against "The Walking Dead," "Blood & Oil" was up 13% from its week-ago Fast Affiliate Adult 18-49 rating (0.9/2 vs. 0.8/2) and steady with its National rating, which adjusted up 1-tenth. The new ABC drama was also up week to week across all key Women: W18-34 (+29%), W18-49 (+9%) and W25-54 (+14%).

"Quantico" (10:00-11:00 p.m. - 5.2 million and 1.6/5 in AD18-49):

Jumping over its lead-in for the 4th straight week at 10:00 p.m. (+78%), ABC's "Quantico" outdelivered CBS' dramas in the hour by 60% in Adults 18-49 (1.6/5 vs. 1.0/3 for "The Good Wife"/"CSI: Cyber"). "Quantico" was steady week to week in Adults 18-49.

· On average in the Live + Same Day ratings, the new ABC drama has improved its hour by 38% over the same weeks last year in Adults 18-49, which will increase as playback is included in its averages.

Live + 3 Day for Last Week (10/11/15): ABC's "Quantico" shot up +94% (+1.5 rating points) over its L+SD Adult 18-49 rating to mark the biggest percentage increase for any single telecast on broadcast TV this season. "Quantico" also added another +4.0 million Total Viewers (a +70% increase), also the season's top L+3 lift on a percentage basis. The new drama's L+3 lift has gone up each week in Adults 18-49: +63% for its debut telecast, +74% in week 2 to +94% in week 3.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/18/15.





  [october 2015]  
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M
T
W
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F
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BLOOD & OIL (ABC)
· BOB'S BURGERS (FOX)
· BROOKLYN NINE-NINE (NBC)
· CSI: CYBER (CBS)
· GOOD WIFE, THE (CBS)
· LAST MAN ON EARTH, THE (FOX)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· SIMPSONS, THE (FOX)
· WALKING DEAD, THE (AMC)





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