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[10/23/15 - 08:24 AM]
"Heroes Reborn" and "Blacklist" Maintain 100% Week to Week in 18-49, "The Player" Grows
NBC spins the numbers for Thursday, October 22.

[via press release from NBC]

'HEROES REBORN' AND 'BLACKLIST' MAINTAIN 100% WEEK TO WEEK IN 18-49, 'THE PLAYER' GROWS

LAST WEEK'S "HEROES REBORN" AND 'BLACKLIST' VIRTUALLY DOUBLE IN 18-49 AFTER 3 DAYS OF TIME-SHIFTING AND 7 DAYS ON ALTERNATE PLATFORMS

NBC RESEARCH ESTIMATES LAST NIGHT'S 'BLACKLIST' WILL INCREASE TO A 3.1 IN 18-49 AND 'HEROES' WILL GROW TO A 2.5 AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS

'BLACKLIST' IS THE SEASON'S MOST UPSCALE DRAMA ON THE BIG 4

Thursday Primetime Results:

"The Blacklist" (1.4/4 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET):

· Retains 100% of last week's result in 18-49 (1.4 vs. 1.4).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +99% (to a 2.8 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.38 rating to a projected 2.75 rating in TAMi estimates).

· Last week's "Blacklist" added more than 400,000 full-episode views (P2+) in seven days on NBC.com (429,812).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +75% in 18-49 (1.4 vs. 0.8).

· Is maintaining 100% of what "The Blacklist" averaged during last May's sweep in 18-49 (1.4 vs. 1.4).

· Upscale: "Blacklist" is the season's most upscale drama on ABC, CBS, NBC or Fox, and is the #2 primetime series overall on those nets, indexing at a 155 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). "Blacklist" was also the most upscale telecast on those networks on the prior Thursday, Oct. 15 (130 index, L+SD).

"Heroes Reborn" (1.1/4 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET):

· Retains 100% of last week's adult 18-49 rating (1.1 vs. 1.1).

· Grows week to week in men 18-34 (0.7 vs. 0.6).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Last week's "Heroes Reborn" added more than 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (904,092).

· Among adults 18-49, last week's episode grew by +109% (to a 2.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.12 rating to a projected 2.34 rating in TAMi estimates).

"The Player" (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET):

· Grows +14% or 0.1 of a point versus last week in 18-49 (0.8 vs. 0.7).

· Is currently up 3% in total viewers (4.115 million vs. 3.993 million).

· Also increases week to week in men 18-49 (0.8 vs. 0.7), adults 25-54 (1.1 vs. 1.0) and men 25-54 (1.1 vs. 0.9).

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +78% (to a 1.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (0.74 rating to a projected 1.32 rating in TAMi estimates).

NBC RESEARCH ESTIMATES AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show... 18-49 Rating... Total Viewers
Heroes Reborn... 2.5... 9.38 million
The Blacklist... 3.1... 9.05 million
The Player... 1.4... 6.46 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore; "Late Show with Stephen Colbert," 1.7/5, with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.7/4, with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/4, with an encore delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/3, with an encore delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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