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[10/23/15 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest CBS Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (10/22/15):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (10.981 million viewers, #1; adults 18-49: 3.6, #1) was still the network to beat on Thursday with week-to-week gains from "Thursday Night Football Pre-Game" (10.467 million viewers, #2; adults 18-49: 3.1, #2) and "Thursday Night Football" (11.084 million viewers, #1; adults 18-49: 3.7, #1).

ABC (8.048 million viewers, #2; adults 18-49: 2.3, #2) then snagged the silver with originals from "Grey's Anatomy" (8.948 million viewers, #3; adults 18-49: 2.4, #4), "Scandal" (8.263 million viewers, #4; adults 18-49: 2.5, #3) and "How to Get Away with Murder" (6.932 million viewers, #5; adults 18-49: 2.0, #5).

Next up was NBC (4.813 million viewers, #3; adults 18-49: 1.1, #3) and its trio of "Heroes Reborn" (3.790 million viewers, #9; adults 18-49: 1.1, #8), "The Blacklist" (6.533 million viewers, #6; adults 18-49: 1.4, #6) and "The Player" (4.115 million viewers, #8; adults 18-49: 0.8, #T9).

Meanwhile, FOX (4.426 million viewers, #4; adults 18-49: 1.0, #4) offered up new episodes of "Bones" (5.914 million viewers, #7; adults 18-49: 1.2, #7) and "Sleepy Hollow" (2.939 million viewers, #10; adults 18-49: 0.8, #T9).

And finally, fresh installments from "The Vampire Diaries" (1.231 million viewers, #11; adults 18-49: 0.5, #11) and "The Originals" (0.949 million viewers, #12; adults 18-49: 0.4, #12) on The CW (1.090 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+34.78% - Thursday Night Football Pre-Game
+14.29% - The Player
+9.09% - Grey's Anatomy
+9.09% - Bones
+8.70% - Scandal
+5.71% - Thursday Night Football
0.00% - How to Get Away with Murder
0.00% - The Blacklist
0.00% - Heroes Reborn
0.00% - Sleepy Hollow
-16.67% - The Vampire Diaries
-20.00% - The Originals

Year-to-year changes (adults 18-49):
+47.37% - The Blacklist (vs. Bad Judge/A to Z)
+33.33% - Bones (vs. Bones (Repeat))
0.00% - Sleepy Hollow (vs. Gracepoint)
-4.00% - Grey's Anatomy
-8.33% - Heroes Reborn (vs. The Biggest Loser)
-8.82% - Thursday Night Football Pre-Game
-16.67% - Scandal
-20.00% - The Originals (vs. Reign)
-22.92% - Thursday Night Football
-33.33% - The Player (vs. Parenthood)
-33.33% - How to Get Away with Murder
-37.50% - The Vampire Diaries

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore; "Late Show with Stephen Colbert," 1.7/5, with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.7/4, with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/4, with an encore delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/3, with an encore delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/23/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (14.639 million viewers, #1; adults 18-49: 4.5, #1) was the top draw on Thursday with its final week of the now NFL Network only editions of "Thursday Night Football Pre-Game" (12.259 million viewers, #2; adults 18-49: 3.4, #2) and "Thursday Night Football" (15.114 million viewers, #1; adults 18-49: 4.8, #1).

ABC (9.489 million viewers, #2; adults 18-49: 2.8, #2) then claimed the silver with originals from "Grey's Anatomy" (8.602 million viewers, #5; adults 18-49: 2.5, #5), "Scandal" (9.999 million viewers, #3; adults 18-49: 3.0, #T3) and "How to Get Away with Murder" (9.866 million viewers, #4; adults 18-49: 3.0, #T3).

Next up was NBC (4.174 million viewers, #3; adults 18-49: 1.1, #3) with its mix of "The Biggest Loser" (4.660 million viewers, #6; adults 18-49: 1.2, #T6), "Bad Judge" (4.329 million viewers, #7; adults 18-49: 1.0, #8), "A to Z" (3.220 million viewers, #11; adults 18-49: 0.9, #T9) and "Parenthood" (4.087 million viewers, #9; adults 18-49: 1.2, #T6).

Meanwhile, FOX (3.882 million viewers, #4; adults 18-49: 0.8, #4) was out of the hunt with a repeat "Bones" (4.271 million viewers, #8; adults 18-49: 0.9, #T9) and a new "Gracepoint" (3.494 million viewers, #10; adults 18-49: 0.8, #T11).

And finally, new episodes of "The Vampire Diaries" (1.653 million viewers, #12; adults 18-49: 0.8, #T11) and "Reign" (1.353 million viewers, #13; adults 18-49: 0.5, #13) on The CW (1.503 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.1 rating at 8:00/7:00c and "Reign" a 0.7 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+36.00% - Thursday Night Football Pre-Game
+23.08% - Thursday Night Football
+11.11% - How to Get Away with Murder
+4.17% - Grey's Anatomy
+3.45% - Scandal
0.00% - Gracepoint
0.00% - Reign
-7.69% - The Biggest Loser
-7.69% - Parenthood
-10.00% - A to Z
-11.11% - The Vampire Diaries
-16.67% - Bad Judge

Year-to-year changes (adults 18-49):
+127.27% - Grey's Anatomy (vs. Once Upon a Time in Wonderland)
+118.18% - Thursday Night Football (vs. Various)
+7.14% - Scandal (vs. Grey's Anatomy)
0.00% - How to Get Away with Murder (vs. Scandal)
-7.69% - The Biggest Loser (vs. The Voice (Repeat))
-7.69% - Parenthood
-9.09% - Bad Judge (vs. Sean Saves the World)
-16.67% - Reign
-25.00% - A to Z (vs. The Michael J. Fox Show)
-27.27% - The Vampire Diaries
-30.61% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)
-76.47% - Gracepoint (vs. World Series, Game 2)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/7 with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 3.0/8.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4 with an encore; "Late Show," 0.8/5 with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.1/5.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.9/6 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) trailed CBS's firstrun "Late Late Show with Craig Ferguson" (1.4/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/4, delayed by an NFL overrun).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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