"EXORCISM: LIVE!" POSESSES TOP RATINGS SPOT FOR LIVE CABLE EVENT IN OCTOBER
Destination America's EXORCISM: LIVE! two-hour event on Friday, 10/30 became the #1 non-sports live event on cable in the month of October, beating out high profile live outings from Nat Geo and A&E in the same week. For the target audience P25-54, EXORCISM: LIVE! earned a .59 for L+3 ratings compared to A&E's .34 and Nat Geo's .19. Delivering an average of 614k P2+, in total EXORCISM: LIVE! reached more than 1.2M P2+.*
Among the target audience of P25-54, EXORCISM: LIVE! was the #3 premiere in ad-supported cable (excluding sports), behind only GOLD RUSH and PACIFIC WARRIORS on sister network Discovery Channel.
EXORCISM: LIVE! also delivered incredible social and digital engagement, trending as the #1 most talked-about show on Twitter on Friday, generating 29k tweets and 3.6M total impressions.** Live webcams designed to enhance the viewing experience generated nearly 1.9M views over the duration of the event.***
*Nielsen. NPower. 10:30/15. Destination America. Premiere Telecast. Persons 2+ Reach/Cume. 6 min qualifier
**Source: Nielsen SocialGuide Intelligence; October 30, 2015
***Sources: Google Analytics, ustream