Live + 3 Ratings for Sunday, November 1, 2015
Disney Junior's "Sofia the First" Delivers 1-Year High in Total Viewers and Multi-Month Highs Among Target Kid and Preschool Demographics
Sunday's #1 Telecast Across Kid Cable TV Networks in Total Viewers
"Sofia the First" (8:30 - 8:55 a.m.)
Sunday's all-new "Sofia the First" delivered an over 1-year regular-telecast high in Total Viewers (2.629 million), a 7-month high in Kids 2-5 (723,000/4.7 rating) and 8-month highs in Kids 2-11 (1.376 million/3.5 rating) and Girls 2-5 (540,000/7.2 rating) - since 11/23/14, 3/27/15 and 2/20/15, respectively.
· "Sofia the First" ranked as the week's #1 cable TV telecast in Kids 2-11 and was the #1 telecast across kid cable networks in Total Viewers.
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
Source: NTI, U.S. ratings, 11/1/15, week of 10/26/15, Live + 3 ratings.