E! DELIVERS JANUARY RATINGS SUCCESS, UP 35% AMONG TOTAL VIEWERS AND 29% AMONG A18-49 IN PRIMETIME
Popular New and Returning Reality Programming Drives Growth and Momentum, Along with Core Franchise "E! News" and Hit Drama "The Royals"
Los Angeles, CA, February 3, 2016 - E!, the global pop culture powerhouse, delivered significant viewership growth in January 2016, including increases of 35% among total viewers (632K) and 29% among A18-49 (356K) in primetime. The network ranked among the top 20 cable entertainment networks for the month with A18-49, as well as #7 with W18-34. E! also saw growth in primetime among other key demos, including gains of 16% among A18-34 (199K) and 32% among W18-49 (263K). E!'s momentum includes ranking as the second fastest growing network in January among A18-49 across the Top 25 cable networks.
"E! News," airing Monday through Friday at 7pm, delivered viewership growth of 14% among A18-49 (325K) for the month over January 2015. The popular series reached more millennials - A18-34 (4.8M) and W18-34 (3.4M) - than any other entertainment news competitor, including "Entertainment Tonight," "The Insider," "Inside Edition," "Extra" and "TMZ."
In its eleventh season, mega-hit "Keeping Up with the Kardashians" remains a pop culture phenomenon, delivering 3.0M total viewers and 2.0M A18-49 in L3s, on par with season 10 deliveries. In January, Sunday night premieres of "Keeping Up with the Kardashians" ranked #1 across the entire night among A18-34 and W18-34. New series "Hollywood Medium with Tyler Henry" debuted Sunday, January 24 at 10pm, delivering 1.7M total viewers and nearly 1.0M A18-49 in L3s, marking the network's biggest non-spinoff, reality launch in over three years for total viewership.
Tuesdays in primetime on E! also continued to see substantial growth building +83% in January 2016 versus a year ago, driven by the return of reality hit "Total Divas" and new series "Just Jillian." The fifth season premiere of "Total Divas" on Tuesday, January 19 at 9pm delivered nearly 1.0M A18-49, up 13% above the season four premiere, and the series debut of "Just Jillian" at 10pm delivered nearly a half million A18-49.
In addition to the network's successful reality franchises, season two of E!'s hit drama series "The Royals" finished with 1.3M total viewers and nearly 800K A18-49. The series, starring Elizabeth Hurley, has been picked up for a third season.
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. E! programming includes core franchises "E! News" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "I Am Cait" and "WAGS," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.