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[02/28/16 - 08:22 AM]
Saturday's Broadcast Ratings: NBA Sparks Demo Victory for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (2/27/16):

ABC (3.981 million viewers, #2; adults 18-49: 1.5, #1) was the demo champ on Saturday with its coverage of "NBA Countdown" (3.505 million viewers, #5; adults 18-49: 1.0, #2) and "NBA on ABC" (4.076 million viewers, #4; adults 18-49: 1.6, #1).

CBS (5.421 million viewers, #1; adults 18-49: 0.7, #2) then claimed the silver with repeats of "NCIS: New Orleans" (4.568 million viewers, #3; adults 18-49: 0.6, #T5) and "NCIS" (5.918 million viewers, #1; adults 18-49: 0.7, #4) and a new "48 Hours" (5.778 million viewers, #2; adults 18-49: 0.8, #3).

Next up was NBC (1.783 million viewers, #3; adults 18-49: 0.6, #3) with its presentation of the "NHL Stadium Series" (1.783 million viewers, #6; adults 18-49: 0.6, #T5).

And finally, repeats of "Rosewood" (1.160 million viewers, #7; adults 18-49: 0.3, #T7) and "Lucifer" (1.117 million viewers, #8; adults 18-49: 0.3, #T7) on FOX (1.138 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Feb. 27 encore telecast of "Saturday Night Live," with host Ronda Rousey and musical guest Selena Gomez, averaged a 2.9 rating, 7 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· The 1.2 rating In the local people meters ranks within 0.1 of a point of the prior week's 1.3 (with host Adam Driver and musical guest Chris Stapleton), which stands as the show's highest rating for an encore since May 30, 2015. The 1.2 also matches "SNL's" season average for encores.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +49% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.93) and +2.260 million persons in total viewers (6.517 million to 8.777 million).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/28/15):

CBS (4.947 million viewers, #1; adults 18-49: 0.7, #1) was the network to beat on Saturday with repeats of "NCIS: Los Angeles" (4.217 million viewers, #3; adults 18-49: 0.5, #T3), "48 Hours" (4.976 million viewers, #2; adults 18-49: 0.7, #2) and a new "48 Hours" (5.648 million viewers, #1; adults 18-49: 0.9, #1).

NBC (1.553 million viewers, #3; adults 18-49: 0.5, #2) then claimed the silver with its coverage of "NHL Regular Season: Rangers at Flyers" (1.553 million viewers, #8; adults 18-49: 0.5, #T3).

Next up was ABC (2.333 million viewers, #2; adults 18-49: 0.4, #3) and its combination of "Jimmy Kimmel Live: After the Oscars" (2.317 million viewers, #5; adults 18-49: 0.4, #T6), "Shania: Still the One" (2.600 million viewers, #4; adults 18-49: 0.5, #T3) and "Forever" (2.082 million viewers, #6; adults 18-49: 0.4, #T6).

And finally, repeats of "Backstrom" (1.617 million viewers, #7; adults 18-49: 0.3, #T8) and "Sleepy Hollow" (1.127 million viewers, #9; adults 18-49: 0.3, #T8) closed out the evening on FOX (1.372 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Dakota Johnson and musical guest Alabama Shakes, averaged a 3.8 rating, 9 share in household results in Nielsen's 56 metered markets and a 1.9/9 in adults 18-49 in the 25 markets with Local People Meters,

·"SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure. "SNL's" margin over the night's #2 show in 18-49 was +171% (1.9 vs. 0.7 for CBS's "48 Hours" in the Local People Meters).

Source: Nielsen Media Research





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