INVESTIGATION DISCOVERY HAS BEST FEBRUARY EVER -- CONTINUES TO RANK IN TOP 10 CABLE NETWORKS FOR WOMEN 25-54 IN PRIME
--Network Averages More Than 1 Million Total Viewers in Prime--
Investigation Discovery (ID) celebrated its best February ever in Prime delivery, averaging more than 1.025 million total viewers, and securing record February delivery among HH (852k), P25-54 (448k) and W25-54 (290k). For the month, ID achieved double digit gains in Prime delivery among P2+ and HH.
Year-to-date, ID ranks #9 in Prime delivery and #2 (only behind HGTV) in Total Day delivery among W25-54 for all ad-supported cable.
February was also ID's best February ever in Total Day delivery among P2+ (727k).
Top performers for the month included Homicide Hunter: Lt. Joe Kenda, See No Evil and Evil Lives Here, with the Tuesday, February 23 premiere of See No Evil at 10p delivering ID's best season debut of a returning series ever among P25-54 (793k), W25-54 (492k), M25-54 (301k) and P18-49 (629k).
ID continued to hold #1 length of tune of P25-54 and W25-54 in all of television for Total Day, and #1 length of tune during Prime in all of ad-supported cable among the same demos.
February '16 vs. February '15: Primetime Delivery (L+3 Day data)
P2+ +11% (1.025M vs. 920k)
HH +14% (852k vs. 747k)
P25-54 +5% (448k vs. 427k)
W25-54 +9% (290k vs. 267k)
Source: Nielsen, 12/31/07-2/28/16, L+3 Day data, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), Time Period data for dayparts, YTD ranks - L+3 Time Period data for Prime and Total Day among all ad-supported cable, LOT Live data.