FYI(TM) POSTS YEAR-TO-YEAR GAINS FOR FEBRUARY
FYI Ranks as Ad-Supported Cable's Most Upscale Entertainment Network
NEW YORK, NY - March 7, 2016 - FYI posted strong year-to-year gains for the month of February, including a +16% increase with Women 18-49 and +8% in Adults 18-49 versus February 2015. In addition, the network has locked in major year-to-date jumps versus 2015, including +33% growth with Women 18-49, +17% among Adults 18-49, +12% in Women 25-54 and +6% with Adults 25-54, according to Nielsen. The network has also lowered its YTD prime median age by three years from 2015 YTD. FYI ranks as the number one upscale entertainment network on ad supported cable on a Live+7 basis. In online video views, February 2016 was the network's second best month since launch for video views, up +322% year-over-year. The strong digital growth was driven by "Married at First Sight" and "Kocktails with Khloé." (Source: Adobe Analytics)
FYI's increased viewership this year is a result of its hit series "Kocktails with Khloé," which is the network's best series debut ever in Live+3 among Total Viewers, Adults 18-49, Women 25-54 and Women 18-49, and powered FYI to its best month ever among Adults 18-49 in January. The third season of "Married at First Sight" secured FYI's best telecast among all key demos during its season three finale since the program's second season and "Married at First Sight: Unfiltered" is the second most-watched program on FYI YTD among Adults 25-54.
Most recently, FYI launched the new series "Nicole & Jionni's Shore Flip," which outperformed the network's 2015 Wednesday 9pm average among Adults 18-49 by +24% in its premiere and is FYI's second youngest program ever, and "Zombie House Flipping," which in its first season to-date is up from the FYI 2015 prime average by +31% with Adults 25-54. Moreover, season one of "Tiny House World" is up from the network's 2015 prime average by +23% and the inaugural season of "Black Love" posted a +18% jump among Adults 25-54 from the FYI 2015 prime average.
FYI continues to also grow its social buzz across all platforms, with its audience growing +200% since January 2015. February saw "Kocktails with Khloé" as the most Tweeted series in the network's history, "Married at First Sight" as the most social series and consistently one of the most Tweeted about cable series since premiere; and "Nicole & Jionni's Shore Flip" generate more than 3,200,000 interactions across Snooki's social channels promoting the FYI brand and the series.
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