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[03/14/16 - 08:54 AM]
"Little Big Shots" Is NBC's Most-Watched Regular Sunday Entertainment Telecast Since 2005
NBC spins the numbers for Sunday, March 13.

[via press release from NBC]

"Little Big Shots" Is NBC's Most-Watched Regular Sunday Entertainment Telecast Since '05; Virtually Matches Tuesday's Preview in 18-49, Up +16% in Viewers; Grows +0.5 from Half-Hour to Half-Hour

"The Carmichael Show" Sets Series Records

NBC's Scores Its First In-Season Sunday Win With All Entertainment Series Since '04

Sunday Primetime Results:

NBC Wins Sunday night in adults 18-49 and total viewers:

· It's the first time NBC has won an in-season Sunday outright among the broadcast networks in 18-49 with a full night of entertainment series programming in nearly 12 years (since April 8, 2004 with "Dateline," a repeat "Law & Order: Criminal Intent" and "Crossing Jordan").

· It's the first time NBC has won an in-season Sunday night among the broadcast networks in total viewers with a full night of entertainment series programming in nearly 12 years (since May 16, 2004 with "Dateline," "L&O: Criminal Intent" and "Crossing Jordan").

The regular-slot premiere of "Little Big Shots" (2.8/9 in 18-49, 14.8 million viewers overall from 8-9 p.m. ET):

· Is NBC's most-watched Sunday night regularly-scheduled entertainment telecast (excluding post-Super Bowl shows) in more than a decade, since "Law & Order: Criminal Intent" on March 13, 2005 (15.715 million)

· Is the #1 show of the night on the Big 4 in 18-49 and total viewers.

· Retains 97% of last Tuesday's preview, which benefited from a "Voice" lead-in and was not impacted by last night's start of Daylight Saving Time.

· Grows +16% versus the preview in total viewers (14.801 million vs. 12.814 million).

· Increases by +0.5 of a rating point or +19% from half-hour to half-hour (2.6 to 3.1).

· Build by +133% on last night's lead-in from an encore "LBS" in 18-49 (2.8 vs. 1.4).

· More than doubles its closest slot rival on the Big 4 (2.8 vs. 1.3 for ABC's #2 "Once Upon a Time," a margin of +115%).

· Will grow substantially via time-shifting and VOD - last Tuesday's "Little Big Shots" preview generated the largest L+3 total-viewer lift for an alternative series premiere ever (+1.838 million), rising from 12.814 million viewers in L+SD to 14.652 million in L+3, according to Nielsen Media Research, topping the prior record of +1.772 million for Fox's "Cosmos" on March 9, 2014 (5.772 million in L+SD to 7.544 million in L+3). In 18-49, "LBS" grew +16% or +0.48 of a point (2.92 to 3.40).

The regular-slot second-season premiere of "The Carmichael Show" (1.5/4 in 18-49, 6.7 million viewers overall from 9-9:30 p.m. ET):

· Set series records in 18-49 and total viewers.

· Topped the prior record by +25% in 18-49 (1.5 vs. 1.2 on Wednesday, Sept. 2, 2015).

· Is up +36% versus the show's season-one premiere (1.5 vs. 1.1 on Wednesday, Aug. 26, 2015).

· Wins the time period in 18-49 and total viewers, outscoring Fox's original "Family Guy."

· Will add viewership via time-shifting and VOD - last Wednesday's preview -- grew by +16% in 18-49 (1.03 to 1.19) and 468,000 viewers (4.1 million to 4.6 million) going from L+SD to L+3

The 9:30 edition of "The Carmichael Show" (1.1/3 in 18-49, 4.6 million viewers overall from 9-9:30 p.m. ET):

· Ties for the slot win among the Big 4 in adults 18-49.

· Ranks #1 outright in the time period among the Big 4 in adutls 25-54, women 25-54 and women 18-49 the half-hour among the Big 4 networks in adults 18-49, adults 25-54 and other key demos.

· Retains 73% of its lead-in in adults 18-49, 78% in adults 18-34 and 80% in women 18-34.

"Hollywood Game Night" (0.9/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET):

· Ties for the hour's top rating among ABC, CBS and NBC in men 18-34.

An encore telecast of "Little Big Shots" (1.2/4 in 18-49, 7.6 million viewers overall from 7-8 p.m. ET):

· Ranks #1 in the slot among the Big 4 in total viewers and all key adult-female demos.

· Ties for #1 among those nets in adults 18-34 and adults 25-54.

In "live plus three day results," last Tuesday's preview of "Little Big Shots":

· Generated the largest L+3 total-viewer lift for an alternative series premiere ever (+1.838 million), rising from 12.814 million viewers in "live plus same day" ratings to 14.652 million in L+3, according to Nielsen Media Research. That tops the prior record of +1.772 million for Fox's "Cosmos" on March 9, 2014 (5.772 million in L+SD to 7.544 million in L+3)

· Grew +0.48 in adults 18-49 (2.92 to 3.40), with 21% of that L+3 lift coming from Video on Demand (0.10 of 0.48).

· The Tuesday preview has now been viewed by a total of more than 19 million persons who've watched all or some of the Tuesday telecast in L+SD and L+3.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2016]  
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M
T
W
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F
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· CARMICHAEL SHOW, THE (NBC)
· COSMOS (NGC)
· CROSSING JORDAN (NBC)
· DATELINE NBC (NBC)
· FAMILY GUY (FOX)
· HOLLYWOOD GAME NIGHT (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LITTLE BIG SHOTS (NBC)
· ONCE UPON A TIME (ABC)
· VOICE, THE (NBC)





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