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[03/30/16 - 08:34 AM]
Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Beats Fox's "New Girl" by Best-Ever Margins in Viewers and Young Adults
ABC spins the numbers for Tuesday, March 29.

[via press release from ABC]

ABC's Fresh Off the Boat Beats Fox's New Girl by Best-Ever Margins - SHIELD Grows in Viewers and Young Adults

Fresh Off the Boat (8-8:30pm - 4.6 million and 1.2/5 in AD18-49): At 8pm, ABC's Fresh Off the Boat held even week to week and defeated Fox's New Girl in the half-hour by best-ever margins of 2.4 million viewers (4.6 million vs. 2.2 million) and 33% in Adults 18-49 (1.2/5 vs. 0.9/3) to rank as the #1 Tuesday comedy for the 4th week running. In fact Fresh Off the Boat has finished as the most watched Tuesday night comedy on every original telecast of 2016.

The Real O'Neals (8:30-9pm - 3.8 million and 1.0/4 in AD18-49): Once again delivering strong retention at 8:30pm, ABC's The Real O'Neals also held even week to week in Total Viewers (3.8 million) with Adults 18-49 (1.0/4) to stand as the night's #2 comedy to Fresh Off the Boat, outdelivering Fox's Tuesday comedies including Brooklyn Nine-Nine (2.0 million and 0.8/3 at 9pm). In addition, the new ABC comedy surged 20% in Adults 18-34 over the prior week.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.2 million and 1.0/3 in AD18-49): At 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. grew week to week by 10% in Total Viewers (3.2 million vs. 2.9 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3), hitting 3-week highs - since 3/8/16. Additionally, the ABC drama jumped 40% week to week in Adults 18-34. L+3 Playback for Last Week (3/22/16): Standing as the #1 broadcast gainer in playback last Tuesday, S.H.I.E.L.D. shot up +78% over its L+SD Adult 18-49 rating (growing from a 0.9 to a 1.6 in L+3), marking the show's biggest-ever L+3 lift.

Quick Take for Tuesday, March 29, 2016 (Fast Affiliate Live + Same Day Ratings)

Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Beats Fox's "New Girl" by Best-Ever Margins in Viewers and Young Adults

"The Real O'Neals" Surges 20% Week to Week in Adults 18-34

"S.H.I.E.L.D." Grows by Double Digits to Deliver 3-Week Highs

Tuesday Night (03/29/16) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat": L3 = 6.2 million/1.6 rating, L7 = 6.7 million/1.7 rating and MP+35 = 2.4 rating

"The Real O'Neals": L3 = 4.5 million/1.2 rating and L7 = 4.9 million/1.3 rating

"S.H.I.E.L.D.": L3 = 5.1 million/1.6 rating, L7 = 5.7 million/1.8 rating and MP+35 = 2.3 rating

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.6 million and 1.2/5 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" held even week to week and defeated Fox's "New Girl" in the half-hour by best-ever margins of 2.4 million viewers (4.6 million vs. 2.2 million) and 33% in Adults 18-49 (1.2/5 vs. 0.9/3) to rank as the No. 1 Tuesday comedy for the 4th week running. In fact "Fresh Off the Boat" has finished as the most watched Tuesday night comedy on every original telecast of 2016.

"The Real O'Neals" (8:30-9:00 p.m. - 3.8 million and 1.0/4 in AD18-49):

Once again delivering strong retention at 8:30 p.m., ABC's "The Real O'Neals" also held even week to week in Total Viewers (3.8 million) with Adults 18-49 (1.0/4) to stand as the night's No. 2 comedy to "Fresh Off the Boat," outdelivering Fox's Tuesday comedies including "Brooklyn Nine-Nine" (2.0 million and 0.8/3 at 9:00 p.m.). In addition, the new ABC comedy surged 20% in Adults 18-34 over the prior week.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.2 million and 1.0/3 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week by 10% in Total Viewers (3.2 million vs. 2.9 million) and 11% in Adults 18-49 (1.0/3 vs. 0.9/3), hitting 3-week highs - since 3/8/16. Additionally, the ABC drama jumped 40% week to week in Adults 18-34. L+3 Playback for Last Week (3/22/16): Standing as the biggest broadcast gainer in playback last Tuesday, "S.H.I.E.L.D." shot up +78% over its L+SD Adult 18-49 rating (growing from a 0.9 to a 1.6 in L+3), marking the show's biggest-ever L+3 lift.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/29/16.





  [march 2016]  
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M
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· BROOKLYN NINE-NINE (NBC)
· FRESH OFF THE BOAT (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NEW GIRL (FOX)
· REAL O'NEALS, THE (ABC)





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