INVESTIGATION DISCOVERY RINGS IN 2017 AS THE #2 NETWORK FOR DELIVERY OF W25-54 IN ALL OF AD-SUPPORTED CABLE
-- ID Has Best Year Ever in Prime and Total Day Delivery, Closing out Year as Top 15 Ad-Supported Cable Network in Prime for Delivery of Total Viewers--
Showing its stronghold on the coveted demo of W25-54, Investigation Discovery (ID) closed out 2016 as the #2 ad-supported cable network for Total Day delivery of W25-54, inching up one spot from 2015 and beating out more fully distributed networks USA and Hallmark. Overall, 2016 was ID's best year ever in Prime and Total Day delivery among all key demos including P2+, HH, P25-54 and W25-54 for L+3 viewing.
In total audience, ID ended 2016 as the #15 network in Prime for delivery of P2+ in all of ad-supported cable*, marking 32 consecutive quarters of year-over-year Prime delivery growth for P2+ delivery.
Of the top 15 networks, ID is among only six networks - most of the others cable news networks - that recognized an increase in total viewers in Prime.
ID also had its best 4Q ever in both Prime and Total Day delivery among all key demos including P2+, HH, P25-54 and W25-54, recognizing double digit percentage year-over-year delivery gains among P2+ and HH.
In 2016, 44 original ID series and specials averaged over one million viewers P2+, with the following top programs: Jon Benet: American Murder Mystery (2.600 million); Homicide Hunter: Lt Joe Kenda (1.749 million), Evil Lives Here (1.592 million); Steven Avery: Innocent or Guilty (1.588 million); Barbara Walters Presents American Scandals (1.551 million); Vanishing Women (1.527 million); A Crime to Remember (1.390 million); and People Magazine Investigates (1.340 million).
For five years - 20 consecutive quarters in a row - ID has been #1 in all of television for Total Day Length of Tune among P25-54 and W25-54. In 2016, ID was #1 in Total Day (53 min. P25-54, 57 min. W25-54) for Length of Tune in all of television (compared to the average of 26 min. P25-54, 29 min. W25-54 for all of television), as well #1 in Prime (31 min. P24-54, 33 min. W25-54) for Length of Tune in all of ad-supported cable (compared to the average of 20 min. P25-54, 21 min. W25-54 for all of cable).
2016 vs. 2015: Primetime Delivery (L+3 Day data)
P2+ +10% (985k vs. 897k)
HH +10% (816k vs. 743k)
P25-54 +8% (418k vs. 387k)
W25-54 +7% (278k vs. 261k)
2016 vs. 2015: Total Day Delivery (L+3 Day data)
P2+ +6% (707k vs. 665k)
HH +5% (606k vs. 575k)
P25-54 +6% (329k vs. 309k)
W25-54 +4% (220k vs. 211k)
4Q16 vs. 4Q15: Primetime Delivery (L+3 Day data)
P2+ +11% (991k vs. 889k)
HH +11% (823k vs. 742k)
P25-54 +7% (406k vs. 380k)
W25-54 +6% (275k vs. 260k)
4Q16 vs. 4Q15: Total Day Delivery (L+3 Day data)
P2+ +15% (734k vs. 641k)
HH +11% (625k vs. 563k)
P25-54 +11% (333k vs. 301k)
W25-54 +4% (221k vs. 212k)
Source: Nielsen, 12/28/15-12/25/16, Prime M-Su 8p-11p, L+3 Day data, Impressions/Delivery (000), Time Period Based Averages, Ad-supported cable, excluding any networks that did program the entire daypart or time period.