E! DELIVERS STRONG MULTI-PLATFORM PERFORMANCE FOR SAG AWARDS WITH 20 MILLION ENGAGEMENTS ACROSS DIGITAL, SOCIAL AND TELEVISION, UP 10% VERSUS 2016
E!'s "Live from the Red Carpet" Linear Performance Up +54% Over 2016, Reaching 2 Million Total Viewers
Los Angeles, CA, January 30, 2017 - E!'s unparalleled red carpet experience scored a strong SAG Awards performance on Sunday, January 29 with 20M engagements across digital, social and television, up +10% versus 2016. E!'s signature linear series, "Live from the Red Carpet," reached an unduplicated audience of 2 million total viewers, up +54% versus SAG Awards 2016. Additionally, social and distributed videos drove large gains for the network yesterday, up +44% (3.4M) versus year ago.
E!'s television coverage continues tonight with "E! News: The 2017 SAG Awards" at 7pm and 11pm ET/PT and "Fashion Police: The 2017 SAG Awards" at 8pm ET/PT. Fans can also continue to keep up with all the SAG Awards news, fashion and celebrity moments on E! News digital and @enews across social platforms (Instagram, Twitter, and Facebook) as well as @e_news on Snapchat.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.