Live + 3 Day Ratings Highlights for Friday, February 3, 2017
SEASON PREMIERE OF 'STUCK IN THE MIDDLE' SOAKS UP NEAR SERIES HIGHS, RANKING AS THE #1 SERIES TELECAST OF 2017 IN KIDS 2-11
Boasting solid gains over its summer 2016 season finale, the second season premiere of Disney Channel's "Stuck in the Middle: Stuck in the Waterpark: The Movie" (February 3, 2017, 8:00 p.m. EST) is the series' #2 telecast on record among Total Viewers (2.48 million), Kids 2-11 (1.32 million/3.3 rating), Kids 6-11 (936,000/3.9 rating) and Adults 18-49 (668,000/0.5 rating) - behind only its series launch out of the basic cable premiere of "Frozen" (February 14, 2016). Friday's strong debut makes "Stuck in the Middle" the #1 series telecast in the key target Kids 2-11 demographic and the #1 kids' series cable TV telecast in Total Viewers, for 2017 to date.
Since its launch in February 2016, "Stuck in the Middle" has amassed 40.0 million consumer engagements across digital and social viewing platforms including 11.4 million via the Disney Channel app, 13.6 million via VOD and 11.5 million via YouTube and Facebook. Additionally, the series has reached 70.0 million Total Viewers across the U.S. including 25.1 million Kids 2-14 and 27.8 million Adults 18-49.
"Stuck in the Middle" surged over its season one finale by solid margins among key target demographics including by 9% among Total Viewers (2.48 million vs. 2.28 million) powered by double-digit growth among Kids 2-11 (+13% - 1.32 million vs. 1.16 million).