or


[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2017 NCAA TOURNAMENT IS MOST-WATCHED IN 24 YEARS ACROSS TELEVISION THROUGH FIRST SUNDAY, PLUS RECORD-SETTING DIGITAL CONSUMPTION

Sunday's Coverage across TBS, CBS, TNT and truTV Averaged 11.9 Million Viewers, Up +34% from 2016

March Madness Live Generates All-Time Record 69.1 Million Live Streams to Date, an Increase of +24% from Last Year

CBS Sports and Turner Sports' exclusive coverage of the 2017 NCAA Tournament is delivering significant audience increases across all platforms. To date, the Tournament is generating record viewership across TBS, CBS, TNT and truTV, streaming on NCAA March Madness Live and engagement through social media channels.

Live game coverage across the four networks on Sunday, March 19 averaged 11.9 million viewers, up +34% from last year (8.9 million), making it the most-watched first Sunday in 24 years (since 1993). Overall, the 2017 NCAA Tournament is the most-watched in 24 years through the first Sunday, with an average of 9.325 million viewers, which is up +10% from 2016 (8.513 million).

Additionally, NCAA March Madness Live (MML) has generated an all-time record 69.1 million live streams through the first Sunday of the tournament, an increase of +24% over last year. NCAA Tournament games garnering the most live streams to date, include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); and Michigan vs. Oklahoma State (4.2 million streams).

Official March Madness social media handles generated 26 million social engagements across Twitter, Facebook and Instagram through Sunday, which is up +20% over the corresponding time period last year.

The networks' coverage delivered significant increases versus a year ago in all four game telecast windows on Sunday:

· Telecast Window 1 (12:00-2:29 PM) - 7.3 million viewers, up +38%

· Telecast Window 2 (2:47-5:05 PM) - 10.3 million viewers, up +23%

· Telecast Window 3 (5:05-9:25 PM) - 18.6 million viewers, up +38%, making it the most-watched for this game window since 1991 when the Tournament expanded to its current television format.

· Telecast Window 4 (7:53-11:51 PM) - 11.3 million viewers, up +36%, making it the most-watched for this game window since the current television format with four Networks debuted in 2011.

Linear TV Source: Nielsen Media Research, based on Live + SD data stream, Fast Nationals for the 2017 NCAA Men's College Basketball Tournament across CBS, TBS, TNT and truTV, to-date through Round 2 (03/14/17 - 03/19/2017), compared historical NCAA Tournament through 1991.

Digital Source: Conviva





  [march 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/26/20 - 08:13 AM]
Tuesday's Broadcast Ratings: Democratic Primary Debate Wins Big for CBS
The Eye's coverage averages more than 13 million viewers in primetime.

[02/25/20 - 08:14 AM]
Monday's Broadcast Ratings: "The Bachelor" Holds Off "The Voice" Return in Demos
ABC is the night's top draw among adults 18-49 while NBC is the most-watched network.

[02/24/20 - 08:09 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Top Demos
The Alphabet leads the night among adults 18-49 and finishes just short of CBS in total viewers.

[02/23/20 - 08:56 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Wins with Total Viewers
The Alphabet's NBA coverage holds off the competition among adults 18-49.

[02/22/20 - 08:26 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demo Race for FOX
CBS however leads the night in total viewers with "Hawaii Five-0."

[02/21/20 - 12:01 PM]
"Extreme Makeover: Home Edition" Series Premiere Delivers Strong Performance for HGTV on Sunday, Feb. 16
HGTV further spins the numbers for Sunday, February 16.

[02/21/20 - 09:28 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Lead Demo Pack
The Alphabet takes home the adults 18-49 crown while CBS remains the most-watched network overall.

[02/20/20 - 08:15 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; FOX Holds Onto Demo Crown
NBC's coverage of the Democratic Candidates Debate draws over 10 million viewers in preliminary results.

[02/19/20 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Retain Demo Crown
The Peacock holds off CBS among adults 18-49, however the Eye is the most-watched network by a wide margin.

[02/18/20 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Viewers; ABC Leads Demos
The finale to "America's Got Talent: The Champions" is last night's most-watched telecast.

[02/17/20 - 08:10 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet takes home the adults 18-49 crown while CBS is the most-watched broadcaster.

[02/16/20 - 08:53 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with FOX
"48 Hours" leads the night in both total viewers and adults 18-49.

[02/15/20 - 08:45 AM]
Friday's Broadcast Ratings: CBS, FOX Split Demo Crown
"WWE SmackDown," "Hawaii Five-0" and "Blue Bloods" all share the top spot among adults 18-49.

[02/14/20 - 08:12 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy," "Young Sheldon" Lead Demo Race
ABC takes home the overall adults 18-49 crown while CBS is the most-watched broadcaster.

[02/13/20 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Continue Demo Reign
The network holds off the debut of "Survivor: Winners at War" on CBS in adults 18-49.