SCIENCE CHANNEL'S LIVE COVERAGE OF THE "GREAT AMERICAN ECLIPSE" SHINES THROUGH TO ONE MILLION TOTAL VIEWERS
(New York) - Not only was Monday's Great American Eclipse likely the most viewed of its kind in history, but Science Channel's live coverage from Madras, Oregon delivered record-setting viewership as well.
The network's coverage from 12-2pm ET brought in 1.0 million total viewers, making it the most watched telecast ever for Science Channel. The audience peaked at 1.3M from 1:18-1:24 PM ET, when Madras was experiencing totality.
Across ad-supported cable networks, Science Channel's live coverage from 12pm-2pm ET rated higher than others covering the eclipse including The Weather Channel, Fox News Channel, CNN, and MSNBC:
#1: Persons 25-54, Persons 18-49, Men 18-49, Women 18-49, Persons 18-34, Men 18-34
#2: Men 25-54, Women 25-54, Women 18-34
The eclipse also contributed to an unprecedented number of downloads for Science Channel's mobile app, SciGO, which experienced a 364% increase on Monday compared with its 30 day average.
On, August 21, 2017, for the first time in 99 years, a total solar eclipse spanned the continental United States, the path of totality stretching from Oregon to South Carolina. Science Channel was on the ground in Madras, Oregon to capture the excitement with live coverage starting at 12 pm ET.
Source: Nielsen 8/21/17 Live+SD time period data based on coverage ratings.
All-time Science Channel Telecasts ranked on P2+ (000).