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[08/26/17 - 08:29 AM]
Friday's Broadcast Ratings: NFL Preseason Puts CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (8/25/17):

[EDITOR'S NOTE: Some additional high rated local pre-season NFL games (across all networks) are included here but will be excluded from Officials.]

CBS (4.817 million viewers, #1; adults 18-49: 1.2, #1) was the network to beat on Friday with its coverage of "NFL Preseason: Kansas City Chiefs at Seattle Seahawks" (4.817 million viewers, #1; adults 18-49: 1.2, #1).

The silver then went to NBC (3.959 million viewers, #2; adults 18-49: 0.8, #2) with repeats of "America's Got Talent" (3.765 million viewers, #5; adults 18-49: 0.7, #T4) and "Dateline NBC" (4.348 million viewers, #2; adults 18-49: 0.8, #T2).

Next up was ABC (3.653 million viewers, #3; adults 18-49: 0.7, #3) and its trio of "Shark Tank" (3.790 million viewers, #4; adults 18-49: 0.7, #T4), "Primetime: What Would You Do?" (3.315 million viewers, #6; adults 18-49: 0.7, #T4) and "20/20" (3.855 million viewers, #3; adults 18-49: 0.8, #T2).

Meanwhile, FOX (2.034 million viewers, #4; adults 18-49: 0.6, #4) offered up encores of "MasterChef" (1.952 million viewers, #8; adults 18-49: 0.6, #T7) and "Beat Shazam" (2.115 million viewers, #7; adults 18-49: 0.6, #T7).

And finally on The CW (1.432 million viewers, #5; adults 18-49: 0.3, #5), a new "Masters of Illusion" (1.414 million viewers, #10; adults 18-49: 0.3, #T9) and second runs of "Masters of Illusion" (1.399 million viewers, #11; adults 18-49: 0.3, #T9) and "Penn & Teller: Fool Us" (1.459 million viewers, #9; adults 18-49: 0.3, #T9) rounded out the night.

Week-to-week changes (adults 18-49):
+50.00% - Masters of Illusion
+14.29% - 20/20
0.00% - Primetime: What Would You Do?

Year-to-year changes (adults 18-49):
-11.11% - 20/20
-22.22% - Primetime: What Would You Do?
-40.00% - Masters of Illusion (vs. Masters of Illusion (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/26/16):

CBS (5.057 million viewers, #1; adults 18-49: 1.3, #1) pulled into the top spot on Friday with its coverage of "NFL Preseason: Cleveland at Tampa Bay" (5.057 million viewers, #1; adults 18-49: 1.3, #1).

ABC (4.420 million viewers, #2; adults 18-49: 0.9, #T2) then claimed the silver with its trio of "Shark Tank" (4.244 million viewers, #4; adults 18-49: 0.8, #T5), "Primetime: What Would You Do?" (4.163 million viewers, #5; adults 18-49: 0.9, #T3) and "20/20" (4.854 million viewers, #3; adults 18-49: 0.9, #T3).

Next up was NBC (4.279 million viewers, #3; adults 18-49: 0.9, #T2) with repeats of "America's Got Talent" (3.899 million viewers, #6; adults 18-49: 0.8, #T5) and "Dateline NBC" (5.039 million viewers, #2; adults 18-49: 1.1, #2).

Meanwhile, FOX (2.218 million viewers, #4; adults 18-49: 0.7, #4) offered up an encore of "MasterChef" (2.218 million viewers, #7; adults 18-49: 0.7, #7).

And finally, repeats of "Masters of Illusion" (1.994 million viewers, #10; adults 18-49: 0.5, #T8), another "Masters of Illusion" (2.051 million viewers, #9; adults 18-49: 0.5, #T8) and "Penn & Teller: Fool Us" (2.106 million viewers, #8; adults 18-49: 0.5, #T8) on The CW (2.064 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49):
+28.57% - 20/20
+12.50% - Primetime: What Would You Do? (vs. 7/29/16)

Year-to-year changes (adults 18-49):
0.00% - Primetime: What Would You Do?
-10.00% - 20/20

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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