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[09/09/17 - 08:30 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "Dateline"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (9/8/17):

NBC (3.183 million viewers, #2; adults 18-49: 0.7, #1) was the demo champ on Friday with its mix of "EIF Presents: XQ Super School Live" (2.391 million viewers, #8; adults 18-49: 0.6, #T3), "America's Got Talent" (2.863 million viewers, #5; adults 18-49: 0.6, #T3) and "Dateline NBC" (4.296 million viewers, #2; adults 18-49: 0.9, #1).

ABC (2.776 million viewers, #3; adults 18-49: 0.6, #2) then was a tight second with "EIF Presents: XQ Super School Live" (2.450 million viewers, #7; adults 18-49: 0.5, #T6), "Primetime: What Would You Do?" (2.685 million viewers, #6; adults 18-49: 0.6, #T3) and "20/20" (3.196 million viewers, #4; adults 18-49: 0.7, #2).

Next up was CBS (3.506 million viewers, #1; adults 18-49: 0.4, #T3) and its trio of "EIF Presents: XQ Super School Live" (2.292 million viewers, #9; adults 18-49: 0.4, #T8), "Hawaii Five-0" (3.699 million viewers, #3; adults 18-49: 0.4, #T8) and "Blue Bloods" (4.526 million viewers, #1; adults 18-49: 0.5, #T6).

Meanwhile, FOX (1.274 million viewers, #5; adults 18-49: 0.4, #T3) offered up its "EIF Presents: XQ Super School Live" (1.300 million viewers, #12; adults 18-49: 0.4, #T8) and a repeat "Beat Shazam" (1.247 million viewers, #13; adults 18-49: 0.4, #T8).

And finally, a new "Masters of Illusion" (1.383 million viewers, #10; adults 18-49: 0.3, #T12), a repeat "Masters of Illusion" (1.364 million viewers, #11; adults 18-49: 0.3, #T12) and a rebroadcast of "Penn & Teller: Fool Us" (1.223 million viewers, #14; adults 18-49: 0.3, #T12) on The CW (1.298 million viewers, #4; adults 18-49: 0.3, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+28.57% - Dateline NBC (vs. 8/4/17)
+16.67% - 20/20
0.00% - Masters of Illusion (vs. 8/25/17)
-14.29% - Primetime: What Would You Do? (vs. 8/25/17)

Year-to-year changes (adults 18-49):
0.00% - 20/20
0.00% - Masters of Illusion
0.00% - Primetime: What Would You Do? (vs. 20/20)
-25.00% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/9/16):

NBC (5.262 million viewers, #1; adults 18-49: 1.0, #1) was Friday's top draw thanks to its coverage of "Stand Up to Cancer" (2.792 million viewers, #5; adults 18-49: 0.6, #T3) and a new two-hour "Dateline NBC" (6.497 million viewers, #1; adults 18-49: 1.2, #1).

ABC (3.554 million viewers, #2; adults 18-49: 0.6, #2) then was the number two draw with its mix of "Stand Up to Cancer" (2.531 million viewers, #6; adults 18-49: 0.5, #6), "20/20" (3.598 million viewers, #4; adults 18-49: 0.6, #T3) and another "20/20" (4.535 million viewers, #2; adults 18-49: 0.7, #2).

Next up was CBS (3.294 million viewers, #3; adults 18-49: 0.5, #3) and specials "Stand Up to Cancer" (2.443 million viewers, #7; adults 18-49: 0.4, #T7) and "10th Annual ACM Honors" (3.720 million viewers, #3; adults 18-49: 0.6, #T3).

Meanwhile, The CW (1.508 million viewers, #4; adults 18-49: 0.3, #T4) served up a new "Masters of Illusion" (1.461 million viewers, #10; adults 18-49: 0.3, #T9), a repeat "Masters of Illusion" (1.491 million viewers, #9; adults 18-49: 0.3, #T9) and a new "Penn & Teller: Fool Us" (1.540 million viewers, #8; adults 18-49: 0.4, #T7).

And finally, FOX (1.139 million viewers, #5; adults 18-49: 0.3, #T4) closed out the evening with "Stand Up to Cancer" (1.135 million viewers, #12; adults 18-49: 0.3, #T9) and an encore of "MasterChef" (1.144 million viewers, #11; adults 18-49: 0.3, #T9).

Week-to-week changes (adults 18-49):
+50.00% - Dateline NBC (vs. 7/29/16)
+50.00% - Masters of Illusion (vs. 7/29/16)
0.00% - Penn & Teller: Fool Us
-22.22% - 20/20

Year-to-year changes (adults 18-49):
+9.09% - Dateline NBC
0.00% - Masters of Illusion
0.00% - Penn & Teller: Fool Us (vs. Penn & Teller: Fool Us (Repeat))
-22.22% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 1.5/4; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 with an encore in the 25 markets with local people meters.

Source: Nielsen Media Research





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