COMEDY CENTRAL FINISHES JANUARY AS #1 ENTERTAINMENT NETWORK IN CABLE ACROSS TOTAL DAY AMONG MILLENNIAL MEN
Comedy Central Also Makes Big Strides with Women, Improving +29% among Women 18-24 and +19% among Women 18-49 vs. Year-Ago Ratings
Both Total Viewers and Adults 18-49 up +3% vs. Year-Ago Ratings
Total Day Share among Adults 18-49 up 8% Compared to Prior-Year Level
NEW YORK, January 30, 2018 - Coming off its highest-rated week of 2017, Comedy Central shot out of the gate in 2018 to become the #1 full-day cable entertainment network for January among Men 18-24 and Men 18-34, during which the #1 brand in comedy registered its highest-rated month since September 2017 in total day among Adults 18-49 and 18-24, Men 18-34 and 18-24, and Women 18-49.
Year-over-year Comedy Central saw total day gains of +3% among Total Viewers and Adults 18-49 driven by a surge among Women 18-49 (+19%) and Women 18-24 (+29%). January marked its highest-rated month with Women 18-24 since April 2015. Overall, Comedy Central's total day share among Adults 18-49 grew by +8% compared to the prior year.
Off linear, streams on Comedy Central's owned and operated digital platforms were up +34% in January versus the year-ago period, led by The Daily Show with Trevor Noah and stunts surrounding Broad City and Corporate. (Source: Adobe Analytics 1/1-1/22)
Factoring into the big gains in January were a New Year's day marathon of Chappelle's Show (up +47% among total viewers and +40% among Adults 18-49 vs. YAGO) and the return of Drunk History, the premiere of scripted series Corporate, and newly acquired series The Office.
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe(Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.comand Twitter feed at www.twitter.com/viacom.
*Nielsen Media Research. Network rank excludes sports networks and networks that don't program a full day. Ranked on impressions. All data is L+SD.