SCIENCE CHANNEL STARTS 2018 OFF WITH HIGHEST RATED MONTH IN ITS HISTORY IN KEY DEMOS
(New York) - Science Channel started 2018 off with a bang as it enjoyed the highest rated month in its history. The network put up record numbers in January among Adults/Men/Women 25-54 and Total Viewers P2+ in both Primetime and Total Day. The ratings surge was driven by strong performances by the return of its popular space series HOW THE UNIVERSE WORKS, freshman engineering series MEGA MACHINES and BUILDING GIANTS, as well as TESLA'S DEATH RAY.
Overall, for the month of January vs. January 2017, Science Channel was up in Primetime 14%/+17%/+9% among Adults/Men/Women 25-54 and +25% among Total Viewers P2+. Thursdays were up 32% over 2017 on the strength of MEGA MACHINES and BUILDING GIANTS, while Sundays were up 41% vs. 2017 because of TESLA'S DEATH RAY.
In Total Day, January saw an increase over January 2017 of +12%/+12%/+13% among A/M/W25-54 and +16% among P2+.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.
About Science Channel
Science Channel, a multi-media business unit of Discovery Communications, is the home of all things science around the clock, including series such as MYTHBUSTERS, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, UNEARTHED, and HOW IT'S MADE. Science Channel's programming also included timely, expert-driven specials covering breaking science news and discoveries. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 72 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel's popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.