ID Ranks in Primetime Top 10 for P2+, HH, P25-54 and W25-54 in January
Celebrating its best month in network history*, Investigation Discovery (ID) cracked the top 10 in prime among ad-supported cable networks this January for delivery of W25-54 (#5), HH (#7), P2+ (#9) and P25-54 (#10). In total day delivery, ID ranked #1 for W25-54 and #2 for P25-54 (behind only ESPN).
Averaging nearly 1.4 million total viewers in prime in January, top series for the month included Jodi Arias: An American Murder Mystery (2.7M P2+); Homicide Hunter: Lt. Joe Kenda (1.9M); People Magazine Investigates (1.69M); James Patterson's Murder is Forever (1.68M); See No Evil (1.6M); On the Case with Paula Zahn (1.6M); and, Evil Lives Here (1.59M.)
January marks ID's 18th consecutive month of year-over-year delivery growth for total viewers (P2+) in prime time.
*Best month ever for P2+, HH and P25-54
Source: Nielsen via StarMedia Multitrak, 1/1/18-1/28/18, Prime (M-Su 8p-11p), Total Day M-Su 6a-6a, L+3 Day data, Impressions/Delivery (000), � Hr Program Based data, Ad-supported cable, standard exclusion of networks not programming 51% of daypart.