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[02/10/18 - 08:54 AM]
Friday's Broadcast Ratings: Winter Olympics Kick Off on Top for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/9/18):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for NBC are approximate.]

NBC (23.690 million viewers, #1; adults 18-49: 5.7, #1) claimed top honors on Friday thanks to the formal start of the "2018 Winter Olympics" (23.690 million viewers, #1; adults 18-49: 5.7, #1).

CBS (3.952 million viewers, #2; adults 18-49: 0.8, #2) then was a distant second with its mix of "Celebrity Big Brother" (4.556 million viewers, #2; adults 18-49: 1.0, #T2), a second hour of "Celebrity Big Brother" (4.098 million viewers, #3; adults 18-49: 1.0, #T2) and a repeat "Bull" (3.204 million viewers, #5; adults 18-49: 0.4, #T7).

Next up was ABC (2.763 million viewers, #3; adults 18-49: 0.6, #T3) with its lineup of "Be My Valentine, Charlie Brown" (2.769 million viewers, #6; adults 18-49: 0.6, #T4), the season finale of "Child Support" (2.202 million viewers, #7; adults 18-49: 0.4, #T7) and "20/20" (3.319 million viewers, #4; adults 18-49: 0.6, #T4).

Meanwhile, FOX (1.803 million viewers, #4; adults 18-49: 0.6, #T3) offered up an encore of "Who Shot Biggie & Tupac?" (1.803 million viewers, #8; adults 18-49: 0.6, #T4).

And finally, The CW (0.705 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening with originals from "Crazy Ex-Girlfriend" (0.616 million viewers, #10; adults 18-49: 0.2, #10) and "Jane the Virgin" (0.794 million viewers, #9; adults 18-49: 0.3, #9).

Week-to-week changes (adults 18-49):
0.00% - Jane the Virgin
0.00% - Crazy Ex-Girlfriend
-14.29% - 20/20
-42.86% - Child Support

Year-to-year changes (adults 18-49):
+50.00% - Jane the Virgin (vs. Reign)
-16.67% - Celebrity Big Brother - 8:00 (vs. MacGyver)
-23.08% - Celebrity Big Brother - 9:00 (vs. Hawaii Five-0)
-33.33% - 20/20
-33.72% - 2018 Winter Olympics (vs. 2/8/14)
-50.00% - Crazy Ex-Girlfriend (vs. The Vampire Diaries)
-69.23% - Child Support (vs. Shark Tank)

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following NBC's Olympics coverage.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/10/17):

CBS (9.434 million viewers, #1; adults 18-49: 1.2, #1) edged out the competition on Friday with new episodes from "MacGyver" (8.047 million viewers, #3; adults 18-49: 1.2, #T3), "Hawaii Five-0" (9.782 million viewers, #2; adults 18-49: 1.3, #T1) and "Blue Bloods" (10.472 million viewers, #1; adults 18-49: 1.2, #T3).

ABC (4.842 million viewers, #2; adults 18-49: 1.1, #2) then was a close second with its annual repeats of "Be My Valentine, Charlie Brown" (4.415 million viewers, #6; adults 18-49: 1.0, #5) and "A Charlie Brown Valentine" (3.889 million viewers, #8; adults 18-49: 0.9, #T6) followed by new episodes of "Shark Tank" (5.751 million viewers, #4; adults 18-49: 1.3, #T1) and "20/20" (4.624 million viewers, #5; adults 18-49: 0.9, #T6).

Next up was NBC (3.270 million viewers, #3; adults 18-49: 0.7, #3) and its trio of "Grimm" (3.948 million viewers, #7; adults 18-49: 0.7, #T8), "Emerald City" (2.305 million viewers, #11; adults 18-49: 0.6, #11) and "Dateline NBC" (3.558 million viewers, #9; adults 18-49: 0.7, #T8).

Meanwhile, FOX (2.468 million viewers, #4; adults 18-49: 0.6, #4) offered up fresh installments from "Rosewood" (2.910 million viewers, #10; adults 18-49: 0.7, #T8) and "Sleepy Hollow" (2.027 million viewers, #12; adults 18-49: 0.5, #12).

And finally, a new "The Vampire Diaries" (1.139 million viewers, #13; adults 18-49: 0.4, #13) and the return of "Reign" (0.776 million viewers, #14; adults 18-49: 0.2, #14) closed out the night on The CW (0.957 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+20.00% - MacGyver
+18.18% - Hawaii Five-0
+16.67% - Rosewood
0.00% - Shark Tank
0.00% - Blue Bloods
0.00% - Dateline NBC
0.00% - Emerald City
0.00% - Sleepy Hollow
0.00% - The Vampire Diaries
-10.00% - 20/20
-12.50% - Grimm

Year-to-year changes (adults 18-49):
0.00% - MacGyver (vs. Undercover Boss)
0.00% - Hawaii Five-0
0.00% - Rosewood (vs. Sleepy Hollow)
0.00% - Sleepy Hollow (vs. Second Chance)
0.00% - The Vampire Diaries
-12.50% - Grimm (vs. Caught on Camera with Nick Cannon)
-14.29% - Blue Bloods
-22.22% - Dateline NBC
-23.53% - Shark Tank
-33.33% - Reign (vs. The Originals)
-33.33% - Emerald City (vs. Grimm)
-47.06% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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