or


[02/11/18 - 01:44 PM]
NBC Olympics' Live Saturday Primetime Coverage from PyeongChang Tops Rio Olympics Opening Saturday with TAD of 24.2 Million Viewers
NBC further spins the numbers for Saturday, February 10.

[via press release from NBC]

NBC OLYMPICS' LIVE SATURDAY PRIMETIME COVERAGE FROM PYEONGCHANG TOPS RIO OLYMPICS OPENING SATURDAY WITH TAD OF 24.2 MILLION VIEWERS

Total Audience Delivery Provides 13% Boost to NBC Saturday Primetime Viewership, with Nielsen "Out of Home" Viewership to Come this Week

NBC/NBCSN Dominant in Primetime - Viewership Nearly FOUR TIMES the Combined Total of Other Broadcast Networks on Saturday Night

NBC/NBCSN Viewership Peaked at 25.7 Million as America's Red Gerard Won Gold in Slopestyle

Winter Games Delivers BEST-EVER Afternoon Rating & Viewership for NBCSN

NBC Sports Digital Sets Winter Games Record with 141 Million Live Streaming Minutes of Saturday's Competition - More Than Seven Times Greater Than Opening Saturday of Sochi Olympics

STAMFORD, Conn. - February 11, 2018 - NBC Olympics' primetime coverage of Saturday's 2018 PyeongChang Olympics competition posted a Total Audience Delivery (TAD) average of 24.2 million viewers, topping the opening Saturday of the 2016 Rio Olympics (23.5 million), according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 23.9 million viewers dominated the competition - nearly quadrupling the combined 6.1 million primetime viewers for ABC, CBS and FOX.

Viewership on NBC/NBCSN peaked at 25.7 million viewers from 9:45-10 p.m. ET, highlighted by American Red Gerard's gold medal performance in slopestyle. Saturday's NBC primetime coverage also featured ice dance and women's short program in the figure skating team competition. NBCSN presented women's skiathlon, men's ski jumping, and women's biathlon in primetime.

NBCSN & NBC SPORTS DIGITAL SET RECORDS

· NBCSN delivered its best-ever afternoon rating and viewership for Saturday's 2-5 p.m. ET telecast, featuring women's biathlon, mixed doubles curling, and long track speed skating. For the three-hour show, NBCSN averaged 4.5 million viewers and a 2.56 household rating.

· NBC Sports Digital set a single-day Winter Games record on Saturday with 141.4 million live stream minutes from 2.4 million unique devices across NBCOlympics.com and the NBC Sports App. The 141.4 million live streaming minutes was more than seven times greater than the opening Saturday in Sochi (19.2 million minutes), while unique devices more than tripled the same day in Sochi (658,000). NBC Sports Digital delivered an average minute audience of 234,000 for primetime coverage.

TOTAL AUDIENCE DELIVERY & RATINGS NOTES

· NBC Olympics' coverage on NBCSN and NBC Sports Digital lifted primetime viewership by 13% last night (TAD chart below).

· Last night's Total Audience Delivery marks the best Saturday primetime viewership for any program in February in four years -- since the opening Saturday of the 2014 Sochi Games (25.1 million viewers on NBC, Feb. 8, 2014).

· Helped by Olympics promotion, Saturday's Manchester City-Leicester City match delivered NBC's largest Premier League audience in more than a year with an average of 1.15 million viewers (1.16 million for Manchester United-Tottenham, Jan. 21, 2017)

· NBC's PyeongChang Olympics broadcast last night (8-11:10 p.m. ET) averaged 21.4 million viewers and posted an 11.6/22 household rating. Viewership includes the West Coast primetime encore.

NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Sat. 2/10 24.2 million 21.4 million 13%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

Day PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SATURDAY PRIMETIME:
1. Salt Lake City 24.5/46
2. Denver 22.7/40
3. Seattle 21.4/42
4. San Diego 21.3/43
T5. Kansas City 20.3/33
T5. Sacramento 20.3/38
7. Portland 20.0/39
8. Milwaukee 19.9/34
9. Tulsa 19.7/27
10. Los Angeles 19.6/38

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[03/29/21 - 10:04 AM]
Sunday's Broadcast Ratings: CBS Holds Off Competition with NCAA Overrun
The Eye wins the evening in both total viewers and adults 18-49.

[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
The Eye's newsmagazine leads the night in both total viewers and adults 18-49.

[03/27/21 - 10:11 AM]
Friday's Broadcast Ratings: CBS Tops Viewers on Low Key Night
In addition, ABC and FOX lead the evening among adults 18-49.