or


[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[via press release from NBC]

HALF OF ALL U.S. TELEVISION HOUSEHOLDS HAVE WATCHED THE PYEONGCHANG OLYMPICS ON THE NETWORKS OF NBCUNIVERSAL, WITH 110 MILLION TV VIEWERS TUNING IN

Third Consecutive Night of Double Digit Total Audience Delivery Boost Results in TAD of 22.3 Million Viewers for Monday Night Coverage

NBC Posts Most Dominant Monday Night in Sept.-May TV Season by Any Broadcast Net Since '98 Academy Awards, Featuring "Titanic" As Best Picture

NBC/NBCSN Viewership Peaked at Nearly 27 Million Viewers during Chloe Kim's Final Run as She Won Halfpipe Gold Medal

STAMFORD, Conn. - February 13, 2018 - Half of U.S. television homes and more than one-third of the country's population have watched the PyeongChang Olympics on the television networks of NBCUniversal, according to fast cume data provided by Nielsen. Through Sunday, 109.6 million viewers (in 59 million homes) have watched the Winter Games on NBCUniversal networks NBC, NBCSN, CNBC and USA (does not include digital).

Last night's primetime coverage posted a Total Audience Delivery (TAD) average of 22.3 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

VIEWERSHIP DOMINANCE

· With an NBC-only average of 20.9 million viewers from 8-11 p.m. ET, NBC topped by 87% the combined primetime viewership of ABC, CBS and FOX (11.2 million viewers) -- marking the most-dominant Monday night in the Sept.-May TV season by any broadcast network since the 1998 Academy Awards, which featured Titanic as Best Picture.

· Last night's coverage was highlighted by 17-year old American Chloe Kim's halfpipe gold medal, with viewership on NBC/NBCSN peaking at 26.9 million viewers from 9:15-9:30 p.m. ET as she made her final run.

NBC SPORTS DIGITAL TRENDING UP ON UNIQUE DEVICES

· Six days into the PyeongChang Olympics, NBC Sports Digital's presentation has been accessed by 6.6 million unique devices - pacing ahead of the 2016 Rio Olympics (6.0 million through the comparable date) and more than tripling the 2014 Sochi Olympics (1.8 million at this point). NBC Sports Digital delivered an average minute audience of 283,000 for last night's primetime coverage.

ADDITIONALLY...

· For the third consecutive night, the Total Audience Delivery provided a double digit lift (10%) over the NBC broadcast viewership (TAD chart below). NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

· NBC's PyeongChang Olympics full broadcast last night (8-11:24 p.m. ET) averaged 20.3 million viewers and posted an 11.5/21 household rating. Viewership includes the West Coast primetime encore.

· Helped by the Olympics lead in, NBCSN's Chelsea-West Brom match yesterday averaged 605,000 viewers - the network's second-best weekday 3 p.m. ET Premier League viewership on record (711,000 for Arsenal-Manchester United, Feb. 12, 2014)

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN MONDAY PRIMETIME:
1. Denver 25.7/43
2. Salt Lake City 23.0/39
3. Kansas City 21.1/32
4. Milwaukee 20.2/32
5. Minneapolis 19.6/35
6. Portland 18.6/33
T7. Seattle 17.9/32
T7. Sacramento 17.9/31
T7. San Diego 17.9/31
10. Austin 17.8/31

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/13/18 - 08:15 AM]
Sunday's Broadcast Ratings: PGA Overrun Pushes CBS Into Top Spot
The Eye edges ABC in both total viewers and adults 18-49.

[08/12/18 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC, CBS
The Peacock's "Dateline Saturday Night Mystery" leads the evening in both categories.

[08/11/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos on Low Key Evening
An encore of "American Ninja Warrior" helps the Peacock lead the night among adults 18-49.

[08/10/18 - 12:59 PM]
E! Ranks #1 on Sunday in Primetime Among P18-34 Across Cable and Is the Most Social Entertainment Network of the Night
E! further spins the numbers for Sunday, August 5.

[08/10/18 - 11:40 AM]
TLC's "90 Day Fiance: Before the 90 Days" Brings in Highest-Rated Season Premiere in Franchise History
TLC further spins the numbers for Sunday, August 5.

[08/10/18 - 08:21 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as NFL Boosts All Networks
Local coverage of preseason games inflate said numbers in both total viewers and adults 18-49.

[08/09/18 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX Holds Off ABC, NBC in Demo Race
"MasterChef" helps the network hold off the competition among adults 18-49.

[08/08/18 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Top ABC, "Bachelor in Paradise" Premiere
The Peacock holds off the competition in both total viewers and adults 18-49.