or


[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[via press release from NBC]

NBC OLYMPICS' PYEONGCHANG COVERAGE DELIVERED MOST DOMINANT WINTER GAMES THURSDAY NIGHT SINCE SARAH HUGHES WON GOLD & BODE MILLER TOOK SILVER IN 2002

Last Night's Total Audience Delivery of 19.3 Million Viewers Marks Best Thursday Primetime Audience on Any Network since September

More than 1 BILLION MINUTES of PyeongChang Olympics Content Streamed via NBC Sports Digital

STAMFORD, Conn. - February 16, 2018 - NBC Olympics' coverage of the PyeongChang Olympics delivered the most dominant Winter Games Thursday night since the 2002 Salt Lake Olympics, posting a Total Audience Delivery (TAD) average of 19.3 million viewers, according to live plus same day official data released today by Nielsen, and digital data from Adobe Analytics.

Last night's Total Audience Delivery average of 19.3 million viewers also ranks as the best for a Thursday night show on any network since NBC's NFL Kickoff Game on Sept. 7, 2017 (22.2 million viewers for Chiefs-Patriots).

The NBC/NBCSN average last night of 18.9 million viewers dominated the TV competition with an 83% advantage over the combined 10.3 million primetime viewers for ABC, CBS and FOX.

The NBC-only 16.2 million viewers in the 8-11 p.m. ET primetime window topped by 57% the other broadcast networks - marking the most dominant Winter Games Thursday night since February 21, 2002. That Salt Lake Olympics primetime telecast featured Sarah Hughes' gold-medal winning performance in figure skating, a silver medal for Bode Miller in the men's giant slalom, and the women's hockey gold medal game (Canada topped the U.S. 3-2).

NBCSN DELIVERS BEST PRIMETIME AUDIENCE OF WINTER GAMES

· NBCSN posted its best primetime night of the Winter Games with an average of 2.75 million viewers. Live coverage featured the entire field in the men's short program figure skating

MORE THAN 1 BILLION STREAMING MINUTES FOR NBC SPORTS DIGITAL

· Viewers have consumed 1.1 billion total streaming minutes (979 million live) of NBC Sports Digital's PyeongChang coverage - nearly 5 times the 243 million streaming minutes for the 2014 Sochi Olympics through the middle Thursday.

· NBC Sports Digital delivered an average minute audience of 243,000 for Wednesday night's coverage.

NOTABLE...

· Last night's Total Audience Delivery provided an increase of 19% over the NBC broadcast viewership (TAD chart below) - marking the sixth consecutive night of double-digit TAD lift. NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

· Last night's NBC/NBCSN viewership peaked at 20.1 million viewers from 9:30-9:45 p.m. ET, highlighted by men's alpine skiing on NBC and men's short program figure skating on NBCSN.

· NBC's PyeongChang Olympics full primetime broadcast last night (8-11 p.m. ET) averaged 16.2 million viewers and posted a 9.6/18 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Wed. 2/14 19.2 million 17.0 million 13%
Thurs. 2/15 19.3 million 16.2 million 19%
Average 22.6 million 20.4 million 11%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
First Wed. 19.2 million 20.8 million 11.2 rating 12.1 rating
Mid. Thurs. 19.3 million 22.9 million 11.4 rating 13.4 rating
Average 22.6 million 24.3 million 12.6 rating 13.7 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN THURSDAY PRIMETIME:
1. Denver 22.0/39
2. Salt Lake City 21.0/38
3. Kansas City 18.2/30
4. Milwaukee 17.9/28
5. Minneapolis 17.6/32
6. Austin 16.6/30
T7. Sacramento 16.5/30
T7. Washington, D.C. 16.5/29
9. Providence 16.4/28
10. Seattle 16.3/30

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/24/20 - 08:32 AM]
Friday's Broadcast Ratings: FOX Rides World Series to Victory
Game 3 takes home top honors in both total viewers and adults 18-49.

[10/23/20 - 08:42 AM]
Thursday's Broadcast Ratings: NFL Puts FOX on Top in Demos
Presidential debate coverage on ABC and NBC however leads the night in total viewers.

[10/23/20 - 07:21 AM]
HGTV Series "Help! I Wrecked My House" Delivers Double-Digit Ratings Gains in Debut Season
HGTV further spins the numbers for the season to date.

[10/22/20 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, World Series Stay on Top
Coverage of Game 2 holds off the competition in total viewers and adults 18-49.

[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.