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[03/03/18 - 08:51 AM]
Friday's Broadcast Ratings: CBS Takes Home Viewership Crown, Shares Demo Honors with FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/2/18):

CBS (7.972 million viewers, #1; adults 18-49: 0.9, #T1) was the most-watched broadcaster on Friday with originals from "MacGyver" (6.961 million viewers, #3; adults 18-49: 0.8, #5), "Hawaii Five-0" (8.034 million viewers, #2; adults 18-49: 0.9, #T2) and "Blue Bloods" (8.922 million viewers, #1; adults 18-49: 0.9, #T2).

FOX (3.397 million viewers, #2; adults 18-49: 0.9, #T1) however shared in the adults 18-49 honors with the return of "MasterChef Junior" (3.445 million viewers, #4; adults 18-49: 1.0, #1) and a second "MasterChef Junior" (3.350 million viewers, #6; adults 18-49: 0.9, #T2).

The bronze then went to NBC (2.995 million viewers, #3; adults 18-49: 0.6, #3) with new episodes from "Blindspot" (3.100 million viewers, #7; adults 18-49: 0.7, #6), "Taken" (2.443 million viewers, #9; adults 18-49: 0.5, #T8) and "Dateline NBC" (3.441 million viewers, #5; adults 18-49: 0.6, #7).

Meanwhile, ABC (2.325 million viewers, #4; adults 18-49: 0.5, #4) offered up the return of "Once Upon a Time" (2.201 million viewers, #10; adults 18-49: 0.4, #11), "Marvel's Agents of SHIELD" (1.914 million viewers, #11; adults 18-49: 0.5, #T8) and a new "20/20" (2.861 million viewers, #8; adults 18-49: 0.5, #T8).

And finally, The CW (0.589 million viewers, #5; adults 18-49: 0.2, #5) opted for an encore of "iZombie" (0.591 million viewers, #12; adults 18-49: 0.2, #T12) plus a new "Jane the Virgin" (0.588 million viewers, #13; adults 18-49: 0.2, #T12).

Week-to-week changes (adults 18-49):
+25.00% - Taken (vs. 2/2/18)
+16.67% - Blindspot (vs. 2/2/18)
0.00% - Blue Bloods (vs. 2/2/18)
-10.00% - Hawaii Five-0 (vs. 2/2/18)
-11.11% - MacGyver (vs. 2/2/18)
-14.29% - Dateline NBC (vs. 2/2/18)
-16.67% - 20/20
-16.67% - Marvel's Agents of SHIELD (vs. 2/2/18)
-20.00% - Once Upon a Time (vs. 12/15/17)
-33.33% - Jane the Virgin (vs. 2/9/18)

Year-to-year changes (adults 18-49):
+150.00% - MasterChef Junior - 8:00 (vs. Rosewood (Repeat))
+125.00% - MasterChef Junior - 9:00 (vs. Sleepy Hollow)
+28.57% - Blue Bloods (vs. Blue Bloods (Repeat))
+14.29% - MacGyver (vs. MacGyver (Repeat))
+12.50% - Hawaii Five-0 (vs. Hawaii Five-0 (Repeat))
0.00% - 20/20 (vs. When We Rise)
0.00% - Marvel's Agents of SHIELD (vs. When We Rise)
0.00% - Jane the Virgin (vs. Reign)
-12.50% - Blindspot (vs. Grimm)
-25.00% - Dateline NBC
-28.57% - Taken (vs. Emerald City)
-71.43% - Once Upon a Time (vs. Shark Tank)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/3/17):

ABC (3.451 million viewers, #3; adults 18-49: 0.8, #T1) and NBC (3.837 million viewers, #2; adults 18-49: 0.8, #T1) shared the top demo honors on Friday with a new "Shark Tank" (6.091 million viewers, #3; adults 18-49: 1.4, #1) and the conclusion of "When We Rise, Part 4" (2.132 million viewers, #8; adults 18-49: 0.5, #8).

The Peacock then offered up a new "Grimm" (4.206 million viewers, #6; adults 18-49: 0.8, #T2), the season finale of "Emerald City" (2.902 million viewers, #7; adults 18-49: 0.7, #T5) and "Dateline NBC" (4.403 million viewers, #5; adults 18-49: 0.8, #T2).

Next up was CBS (6.369 million viewers, #1; adults 18-49: 0.7, #3) with repeats of "MacGyver" (5.516 million viewers, #4; adults 18-49: 0.7, #T5), "Hawaii Five-0" (6.665 million viewers, #2; adults 18-49: 0.8, #T2) and "Blue Bloods" (6.925 million viewers, #1; adults 18-49: 0.7, #T5).

Meanwhile, FOX (1.928 million viewers, #4; adults 18-49: 0.4, #4) offered up a second run "Rosewood" (1.970 million viewers, #9; adults 18-49: 0.4, #T9) and a new "Sleepy Hollow" (1.887 million viewers, #10; adults 18-49: 0.4, #T9).

And finally, originals from "The Vampire Diaries" (1.169 million viewers, #11; adults 18-49: 0.4, #T9) and "Reign" (0.656 million viewers, #12; adults 18-49: 0.2, #12) closed out the night on The CW (0.912 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+16.67% - Emerald City
+7.69% - Shark Tank
0.00% - Dateline NBC
0.00% - Grimm
0.00% - The Vampire Diaries
0.00% - Reign
-20.00% - Sleepy Hollow

Year-to-year changes (adults 18-49):
+40.00% - Shark Tank (vs. Various)
+33.33% - Grimm (vs. Caught on Camera with Nick Cannon (Repeat))
0.00% - The Vampire Diaries
-11.11% - Dateline NBC
-20.00% - Sleepy Hollow (vs. Second Chance)
-22.22% - Emerald City (vs. Grimm)
-50.00% - Reign (vs. The Originals)
-50.00% - When We Rise, Part 4 (vs. Various)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.3/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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