or


[04/06/18 - 07:19 AM]
ESPN Earns Best Overnight Rating for Masters First Round Since 2015
ESPN spins the numbers for Thursday, April 5.

[via press release from ESPN]

ESPN Earns Best Overnight Rating for Masters First Round Since 2015

ESPN telecast of the first round of the Masters Tournament on Thursday, April 5, earned a 2.2 overnight rating, the highest for the first round since 2015. The rating was up 40 percent over 2017 and 16 percent over 2016.

It was the highest Thursday rating since a 2.4 overnight in 2015, the last year Tiger Woods competed in the event and when most of his round was included in the telecast. Woods is back this year and played earlier in the day Thursday while ESPN's telecast of the second round on Friday will include the majority of Woods' round.

Thursday's overnight rating was the fourth-highest Thursday since ESPN began airing the Masters in 2008. The coverage aired from 3 p.m. until 7:20 p.m. ET with the rating peaking at a 2.4 between 6:15-7 p.m.

Louisville led all metered markets with a 4.8 rating, followed by Greenville, S.C., at 4.7, and Dayton, Ohio, and Fort Myers, Fla., at 4.2. Tampa-St. Petersburg and Orlando earned a 3.7.

ESPN will air Friday's second round beginning at 3 p.m. ET, while SportsCenter at the Masters will air from 10 a.m. until the live coverage begins with in-progress updates.

Masters First Round Viewership on ESPN Up 40 Percent From 2017

Nearly three million viewers tuned in for ESPN's telecast of the first round of the Masters Tournament on Thursday, an increase of 40 percent over the Thursday audience of last year, according to Nielsen Fast National data.

The telecast, which aired from 3 p.m. - 7:20 p.m. ET, averaged 2,971,287 viewers, up 40 percent from the 2,129,214 Thursday average in 2017 and up 24 percent from the 2016 Thursday average of 2,397,624.

The telecast ranked as the fourth-best Thursday since ESPN began airing the Masters Tournament in 2008, exceeded only by the years in which Tiger Woods was featured in Thursday coverage (2009, 2010 and 2015). Most of Woods' round on Thursday had already been completed when ESPN's telecast began.

The telecast also saw growth across all key demographics, with a 44 percent increase in persons 25-54.

Digitally, ESPN saw significant growth across app and website usage compared to the opening Thursday of the tournament last year. The men's golf section of the ESPN App saw a 111 percent increase in total minutes over 2017 (27,198,202 million vs. 12,889,566 million in 2017) with a 42 percent increase in visits (5,181,829 vs. 3,636,525 in 2017).

On ESPN.com, the golf section had a 41 percent increase in visits over last year (3,310,158 million vs. 2,353,247 million in 2017).

Also on Thursday, SportsCenter at the Masters, which included more coverage from the Masters than ever before, saw a 67 percent increase in overnight ratings from noon to 3 p.m. over 2017 (0.5 vs. 0.3 in 2017).

While ESPN's live Masters coverage ends Friday, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.





  [april 2018]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/01/22 - 06:50 AM]
ESPN's Second Quarter Up 22% in Prime Time, Best Since 2014
For the overall audience (P2+), ESPN was up 4% to an average of 612,000, a high-water mark for the network since 2016.

[06/29/22 - 12:20 PM]
Hallmark Channel Claims #1 Most-Watched Network During Weekend Total Day and Weekend Primetime for the Month of June
The June 25 premiere of "Two Tickets to Paradise" starring Ashley Williams and Ryan Paevey delivered especially strong results with 2.2 million total viewers and 235,000 women 25-54.

[06/29/22 - 10:35 AM]
"BET Awards": Culture's Biggest Night Claims #1 Spot as Best Performing Cable Award Show
The event premiered Sunday, June 26, and drew 3.2 million total viewers, as it was simulcast live across 10 Paramount Global networks.

[06/28/22 - 05:05 PM]
"Money Heist: Korea - Joint Economic Area" Pockets Global Top Spot
In the new Top 10 list released today, which covers global audiences from June 20 - June 26, "Money Heist: Korea - Joint Economic Area" debuted at #1 with 33.7M hours viewed.

[06/28/22 - 02:18 PM]
Netflix Top 10 Week of June 20: "The Umbrella Academy" Is This Week's Most Viewed Title, "The Man from Toronto" Is the #1 Film
Ahead of the Volume 2 premiere, "Stranger Things 4" came in second with 76.91M hours viewed, while Seasons 1 to 3 held steady on the list with 29.21M hours viewed, 31.19M hours viewed and 32.23M hours viewed, respectively.

[06/28/22 - 10:44 AM]
ABC Ties as Week's No. 1 Entertainment Network in Adults 18-49
ABC jumped week to week by 16% in Total Viewers (2.9 million vs. 2.5 million) and by 33% with Adults 18-49 (0.4/4 vs. 0.3/3) to deliver its strongest performance so far this summer.

[06/28/22 - 10:02 AM]
"No Demo Reno" Season Two Premieres with Solid Ratings for HGTV
Attracting more than 3.2 million total viewers, the season premiere delivered a .62 L3 rating among upscale P25-54 and a .88 among upscale W25-54.

[06/27/22 - 06:36 AM]
Viewership for "2022 NBA Draft Presented by State Farm" Up 33% From Last Year
The first round across ABC and ESPN averaged nearly four million viewers (3,988,000), up 32 percent from last year's NBA Draft first round, which also aired on ABC and ESPN.

[06/23/22 - 06:00 AM]
"Chrissy's Court" Season 2 Reigns Supreme as the Most Watched Unscripted Roku Original Premiere of All Time
In addition to the strong opening weekend results, Roku also announced that the popular series will exclusively return to The Roku Channel for a third season on Friday, October 21.

[06/21/22 - 12:13 PM]
Netflix Top 10 Week of June 13: "Hustle" Remains the English Films Champ, "Squid Game" Re-Enters the Non-English TV List
After four weeks, "Stranger Things 4" remained in the top spot on the English TV List with 102.26M hours viewed and appeared in the Top 10 in 93 countries.

[06/21/22 - 10:33 AM]
NBC Sports Delivers Most-Watched Final Round for East Coast U.S. Open Since 2013
Viewership of Sunday's final round peaked at 9.2 million viewers from 6:30-6:45 p.m. ET on NBC.

[06/21/22 - 10:00 AM]
"Windy City Rehab" Delivers Big Ratings for HGTV and Scores New Season Order
HGTV has ordered a new eight-episode season, just as the series wrapped a successful nine-episode run on June 16.

[06/17/22 - 02:13 PM]
Viewership for 2022 NBA Finals on ABC Finishes Up 22 Percent from Last Year
The Golden State Warriors victory in Game 6 generated an average of nearly 14 million viewers (13,992,000), up 10 percent from last year's Game 6.

[06/16/22 - 02:14 PM]
ABC's "Jimmy Kimmel Live!" Scores Best Performance Since September 2020 in Adults 18-49
The series also delivered the strongest weekly performance for any late-night talk show on any network since November 2021 among Adults 18-49 (443,000).

[06/15/22 - 06:31 AM]
2022 Scripps National Spelling Bee Programming Seen by 7.5 Million Viewers, Including Most-Watched Finals Since 2015
The live finals broadcast on ION, Bounce, Laff and TrueReal combined to reach 3.7 million viewers, while the semifinals on June 1 reached 3.1 million viewers - the highest audience ever for the semis.