or


[04/06/18 - 07:19 AM]
ESPN Earns Best Overnight Rating for Masters First Round Since 2015
ESPN spins the numbers for Thursday, April 5.

[via press release from ESPN]

ESPN Earns Best Overnight Rating for Masters First Round Since 2015

ESPN telecast of the first round of the Masters Tournament on Thursday, April 5, earned a 2.2 overnight rating, the highest for the first round since 2015. The rating was up 40 percent over 2017 and 16 percent over 2016.

It was the highest Thursday rating since a 2.4 overnight in 2015, the last year Tiger Woods competed in the event and when most of his round was included in the telecast. Woods is back this year and played earlier in the day Thursday while ESPN's telecast of the second round on Friday will include the majority of Woods' round.

Thursday's overnight rating was the fourth-highest Thursday since ESPN began airing the Masters in 2008. The coverage aired from 3 p.m. until 7:20 p.m. ET with the rating peaking at a 2.4 between 6:15-7 p.m.

Louisville led all metered markets with a 4.8 rating, followed by Greenville, S.C., at 4.7, and Dayton, Ohio, and Fort Myers, Fla., at 4.2. Tampa-St. Petersburg and Orlando earned a 3.7.

ESPN will air Friday's second round beginning at 3 p.m. ET, while SportsCenter at the Masters will air from 10 a.m. until the live coverage begins with in-progress updates.

Masters First Round Viewership on ESPN Up 40 Percent From 2017

Nearly three million viewers tuned in for ESPN's telecast of the first round of the Masters Tournament on Thursday, an increase of 40 percent over the Thursday audience of last year, according to Nielsen Fast National data.

The telecast, which aired from 3 p.m. - 7:20 p.m. ET, averaged 2,971,287 viewers, up 40 percent from the 2,129,214 Thursday average in 2017 and up 24 percent from the 2016 Thursday average of 2,397,624.

The telecast ranked as the fourth-best Thursday since ESPN began airing the Masters Tournament in 2008, exceeded only by the years in which Tiger Woods was featured in Thursday coverage (2009, 2010 and 2015). Most of Woods' round on Thursday had already been completed when ESPN's telecast began.

The telecast also saw growth across all key demographics, with a 44 percent increase in persons 25-54.

Digitally, ESPN saw significant growth across app and website usage compared to the opening Thursday of the tournament last year. The men's golf section of the ESPN App saw a 111 percent increase in total minutes over 2017 (27,198,202 million vs. 12,889,566 million in 2017) with a 42 percent increase in visits (5,181,829 vs. 3,636,525 in 2017).

On ESPN.com, the golf section had a 41 percent increase in visits over last year (3,310,158 million vs. 2,353,247 million in 2017).

Also on Thursday, SportsCenter at the Masters, which included more coverage from the Masters than ever before, saw a 67 percent increase in overnight ratings from noon to 3 p.m. over 2017 (0.5 vs. 0.3 in 2017).

While ESPN's live Masters coverage ends Friday, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.





  [april 2018]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/23/19 - 10:02 AM]
Hallmark Channel's "Good Witch" Crosses the Season Five Finish Line on Top as #2 Scripted Series on Cable
Hallmark Channel further spins the numbers for the season to date.

[08/23/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Big Brother" Tops Charts in Viewers, Demos
NFL preseason coverage on local stations however makes early results unreliable at press time.

[08/22/19 - 08:23 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
Said trio splits the adults 18-49 honors while NBC is the most-watched network overall.

[08/21/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Reign
The Peacock easily takes home top honors in total viewers and adults 18-49 last night.

[08/20/19 - 08:17 AM]
Monday's Broadcast Ratings: ABC Tops Charts as "Bachelor in Paradise" Rises
The Alphabet wins the evening in both total viewers and adults 18-49.

[08/19/19 - 04:45 PM]
Disney Channel's "Descendants 3" Premiere Telecast Rises to 11.2 Million Viewers Through Live+7 DVR Viewing
Disney Channel further spins the numbers for Friday, August 2.

[08/19/19 - 02:16 PM]
Paramount Network's "I Am Patrick Swayze" Delivers 2 Million Total Viewers on August 18
Paramount Network spins the numbers for Sunday, August 18.

[08/19/19 - 11:07 AM]
"Yellowstone" Tops TV on August 14 Among Key P18-49 and P25-54 Demos
Paramount Network further spins the numbers for Wednesday, August 14.

[08/19/19 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Preseason Pushes FOX in Front
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[08/18/19 - 08:30 AM]
Saturday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye is the network to beat on a low key evening.

[08/17/19 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
Said networks share the honors on a repeat heavy evening.

[08/16/19 - 08:04 AM]
Thursday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
NFL preseason on local stations once again effects the preliminary numbers.

[08/15/19 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Holds Off Demo Competition; NBC Tops Total Viewers
The time period premiere of "America's Got Talent" leads the night in both categories.

[08/14/19 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Top Charts
The Peacock holds onto top honors in both total viewers and adults 18-49.

[08/14/19 - 08:31 AM]
"Flip or Flop" Continues to Deliver Strong Live Plus Three-Day Ratings For HGTV
HGTV further spins the numbers for Thursday, August 8.