or


[04/06/18 - 07:19 AM]
ESPN Earns Best Overnight Rating for Masters First Round Since 2015
ESPN spins the numbers for Thursday, April 5.

[via press release from ESPN]

ESPN Earns Best Overnight Rating for Masters First Round Since 2015

ESPN telecast of the first round of the Masters Tournament on Thursday, April 5, earned a 2.2 overnight rating, the highest for the first round since 2015. The rating was up 40 percent over 2017 and 16 percent over 2016.

It was the highest Thursday rating since a 2.4 overnight in 2015, the last year Tiger Woods competed in the event and when most of his round was included in the telecast. Woods is back this year and played earlier in the day Thursday while ESPN's telecast of the second round on Friday will include the majority of Woods' round.

Thursday's overnight rating was the fourth-highest Thursday since ESPN began airing the Masters in 2008. The coverage aired from 3 p.m. until 7:20 p.m. ET with the rating peaking at a 2.4 between 6:15-7 p.m.

Louisville led all metered markets with a 4.8 rating, followed by Greenville, S.C., at 4.7, and Dayton, Ohio, and Fort Myers, Fla., at 4.2. Tampa-St. Petersburg and Orlando earned a 3.7.

ESPN will air Friday's second round beginning at 3 p.m. ET, while SportsCenter at the Masters will air from 10 a.m. until the live coverage begins with in-progress updates.

Masters First Round Viewership on ESPN Up 40 Percent From 2017

Nearly three million viewers tuned in for ESPN's telecast of the first round of the Masters Tournament on Thursday, an increase of 40 percent over the Thursday audience of last year, according to Nielsen Fast National data.

The telecast, which aired from 3 p.m. - 7:20 p.m. ET, averaged 2,971,287 viewers, up 40 percent from the 2,129,214 Thursday average in 2017 and up 24 percent from the 2016 Thursday average of 2,397,624.

The telecast ranked as the fourth-best Thursday since ESPN began airing the Masters Tournament in 2008, exceeded only by the years in which Tiger Woods was featured in Thursday coverage (2009, 2010 and 2015). Most of Woods' round on Thursday had already been completed when ESPN's telecast began.

The telecast also saw growth across all key demographics, with a 44 percent increase in persons 25-54.

Digitally, ESPN saw significant growth across app and website usage compared to the opening Thursday of the tournament last year. The men's golf section of the ESPN App saw a 111 percent increase in total minutes over 2017 (27,198,202 million vs. 12,889,566 million in 2017) with a 42 percent increase in visits (5,181,829 vs. 3,636,525 in 2017).

On ESPN.com, the golf section had a 41 percent increase in visits over last year (3,310,158 million vs. 2,353,247 million in 2017).

Also on Thursday, SportsCenter at the Masters, which included more coverage from the Masters than ever before, saw a 67 percent increase in overnight ratings from noon to 3 p.m. over 2017 (0.5 vs. 0.3 in 2017).

While ESPN's live Masters coverage ends Friday, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.





  [april 2018]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/10/20 - 09:34 AM]
Hallmark Channel's "Good Witch" Season Six L+3 Ratings Highlights
Hallmark Channel further spins the numbers for the season to date.

[07/10/20 - 08:11 AM]
Thursday's Broadcast Ratings: Originals Pave the Way to Victory for ABC
The Alphabet's trio takes home the top spots last night.

[07/09/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Tough as Nails" Opens on Top for CBS
The newcomer leads the night in both total viewers and adults 18-49.

[07/08/20 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Repeats Hold Onto Demo Crown
The network once again takes home the adults 18-49 honors while CBS is the most-watched broadcaster.

[07/07/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Titan Games"
The network leads the night in both total viewers and adults 18-49.

[07/06/20 - 08:27 AM]
Sunday's Broadcast Ratings: NASCAR Leads Demo Race for NBC
The network takes home the adults 18-49 crown while CBS is the most-watched broadcaster overall.

[07/05/20 - 08:18 AM]
Saturday's Broadcast Ratings: NBC Tops Holiday with "Macy's 4th of July Fireworks Spectacular"
The network's annual telecast leads the evening in all categories.

[07/04/20 - 08:47 AM]
Friday's Broadcast Ratings: ABC, FOX & NBC Split Demo Crown
Meanwhile, CBS is the most-watched network last night.

[07/03/20 - 08:11 AM]
Thursday's Broadcast Ratings: Repeats Put ABC, CBS on Top
The Eye wins the night in total viewers while both networks share the adults 18-49 crown.

[07/02/20 - 08:38 AM]
Wednesday's Broadcast Ratings: NBC Repeats Top Viewers; Share Demo Crown
CBS and FOX split the adults 18-49 honors with the network last night.

[07/01/20 - 08:30 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Once Again Puts NBC on Top
The network coasts to another victory in total viewers and adults 18-49.

[06/30/20 - 08:15 AM]
Monday's Broadcast Ratings: "The Wall" Tops Viewers, Demos for NBC
The Peacock network's originals hold off the competition last night.

[06/29/20 - 02:57 PM]
"Greenleaf" Fifth and Final Season Premiere on OWN Delivers 1.9 Million Viewers and Ranks as #1 Cable Telecast for Women 25-54
OWN further spins the numbers for Tuesday, June 23.

[06/29/20 - 08:12 AM]
Sunday's Broadcast Ratings: ABC Stays on Top with Originals
"Celebrity Family Feud" helps the Alphabet lead the night in both total viewers and adults 18-49.

[06/28/20 - 09:32 AM]
Saturday's Broadcast Ratings: ABC Tops Modest Night in Demos
A repeat of "Shark Tank" leads the night in adults 18-49 while a second run "48 Hours" on CBS is the most-watched program overall.