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[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (4/14/18):

NBC (2.180 million viewers, #2; adults 18-49: 0.6, #1) inched out a demo victory on Saturday with its coverage of the "NHL Playoffs: Maple Leafs @ Bruins" (2.180 million viewers, #4; adults 18-49: 0.6, #1).

FOX (1.779 million viewers, #4; adults 18-49: 0.5, #2) then was a close second with its presentation of "UFC on FOX" (1.779 million viewers, #7; adults 18-49: 0.5, #T2).

Next up was CBS (3.007 million viewers, #1; adults 18-49: 0.4, #3) and its mix of "Ransom" (2.623 million viewers, #3; adults 18-49: 0.3, #T6), a repeat "48 Hours" (2.712 million viewers, #2; adults 18-49: 0.4, #T4) and "48 Hours" (3.688 million viewers, #1; adults 18-49: 0.5, #T2).

And finally, encores of "The Crossing" (2.127 million viewers, #5; adults 18-49: 0.3, #T6), "Station 19" (1.711 million viewers, #8; adults 18-49: 0.3, #T6) and "20/20 Saturday" (2.037 million viewers, #6; adults 18-49: 0.4, #T4) on ABC (1.958 million viewers, #3; adults 18-49: 0.3, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· The April 14 telecast of "Saturday Night Live," hosted by John Mulaney with musical guest Jack White, has averaged a 3.9 rating, 9 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.7/8 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" is the #1 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping all primetime programs on those nets in both measures.

· "Saturday Night Live" outrated the night's #2 Big 4 program in metered-market households by a +50% margin (3.9 vs. 2.6 for CBS' 10 p.m. telecast of "48 Hours") and more than doubled all of last night's primetime broadcast offerings in 18-49 in the local people meters.

· The April 14 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets.


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/15/17):

ABC (5.181 million viewers, #1; adults 18-49: 0.7, #1) was the top draw on Saturday with its annual broadcast of "The Ten Commandments" (5.181 million viewers, #1; adults 18-49: 0.7, #1).

The silver then went to NBC (2.289 million viewers, #3; adults 18-49: 0.6, #T2) with its coverage of the "NHL Playoffs: Nashville at Chicago" (2.289 million viewers, #5; adults 18-49: 0.6, #T2).

Next up was FOX (1.739 million viewers, #4; adults 18-49: 0.6, #T2) and its presentation of "UFC on FOX" (1.739 million viewers, #6; adults 18-49: 0.6, #T2).

And finally, CBS (3.032 million viewers, #2; adults 18-49: 0.4, #4) closed out the evening with originals from "Ransom" (2.757 million viewers, #3; adults 18-49: 0.3, #T5), "Training Day" (2.596 million viewers, #4; adults 18-49: 0.3, #T5) and "48 Hours" (3.745 million viewers, #2; adults 18-49: 0.5, #4).

In late-night metered market ratings (via NBC's press release):

The April 15 telecast of "Saturday Night Live," with host Jimmy Fallon and musical guest Harry Styles, has averaged 7.880 million viewers overall and a 2.27 rating in adults 18-49 in "fast official" "live plus same day" results from Nielsen Media Research.

The telecast, the first "SNL" to air live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and with 11:30 encores in western markets, generated the show's top 18-49 and total-viewer results since the Feb. 11 telecast hosted by Alec Baldwin and featuring musical guest Ed Sheeran (3.10 in 18-49, 10.843 million viewers overall).

They're also the show's second highest results since Nov. 12, 2016 with host Dave Chappelle and musical guest A Tribe Called Quest (3.15 in 18-49, 8.691 million viewer), the first ''SNL" to follow the November Presidential Election

Source: Nielsen Media Research





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