COMEDY CENTRAL REGISTERS FOURTH CONSECUTIVE MONTH OF RATINGS GROWTH AMONG ADULTS 18-49 AND REMAINS #1 AMONG MILLENNIAL MEN
#1 Brand in Comedy Sees +6% Growth Across Total Day Among Adults 18-49 vs. April 2017
Strong Growth among Women Continues to Fuel Gains
Video Streams Grow +114% vs. April 2017
NEW YORK, May 3, 2018 - Coming off a quarter during which it was one of the few ad-supported networks to grow, Comedy Central marked its fourth consecutive month of year-over-year ratings increases among Adults 18-49 in total day ratings. The #1 brand in comedy also remained the #1 ad-supported entertainment network in cable across total day among millennial men for the month. In addition, with over 450 million video streams across the month, Comedy Central saw a year-over-year increase of +114% across social platforms including Facebook, YouTube, Instagram and Twitter.
The four consecutive months of growth marks Comedy Central's longest such streak since 2012. April also saw Comedy Central increase its Adult 18-49 share by +11% vs. April 2017, the second consecutive month of double-digit share growth and the 11th month out of the past 12 Comedy Central has increased share overall. In addition to increases in ratings and share, total viewership was up +3% in total day vs. April 2017 and +6% in Primetime. Ratings highlights include:
Total Day Primetime
Total Viewers +3% Total Viewers +6%
Adults 18-49 +6% Adults 18-49 +8%
Adults 25-34 +7% Adults 25-34 +12%
Adults 35-49 +20% Adults 35-49 +18%
Women 18-49 +23% Women 18-49 +33%
Women 18-34 +11% Women 18-34 +24%
Women 18-24 +14% Women 18-24 +29%
On social platforms (Facebook, YouTube, Instagram and Twitter), Comedy Central was red hot during the month of April with over 450 million streams of video content across social platforms, up +114% year-over-year, and 717 million minutes of content streamed across Facebook and YouTube, up +74% vs. April 2017. The incredible April performance continues the momentum of 1Q 2017 which saw significant year-over-year increases in video streams (+49%) and watch time (+32%).
Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.
Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's company blog at blog.viacom.com, Twitter feed at (twitter.com/viacom) and Facebook page (facebook.com/viacom).
*Source: LSD. Network rank on impressions, comparison to YAGO on coverage ratings to three decimals, excludes sports & sports commentary and networks that don't program a full day. Nielsen April vs. YAGO: 4/2/18-4/29/18 vs. 3/27/17-4/30/17.