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[05/13/18 - 11:07 AM]
Saturday's Broadcast Ratings: NHL Playoffs Top Demos for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (5/12/18):

NBC (2.570 million viewers, #2; adults 18-49: 0.8, #1) snagged the demo crown on Saturday thanks to the primetime portion of the "NHL Playoffs: Golden Knights at Jets" (2.596 million viewers, #3; adults 18-49: 0.8, #1) and a vintage "Saturday Night Live" (2.517 million viewers, #4; adults 18-49: 0.7, #2).

CBS (3.050 million viewers, #1; adults 18-49: 0.4, #T2) then was the most-watched draw with its lineup of "Ransom" (2.418 million viewers, #5; adults 18-49: 0.2, #9), "48 Hours" (3.124 million viewers, #2; adults 18-49: 0.4, #T4) and another "48 Hours" (3.608 million viewers, #1; adults 18-49: 0.5, #3).

Next up was ABC (2.156 million viewers, #3; adults 18-49: 0.4, #T2) with encores of "American Idol" (2.196 million viewers, #6; adults 18-49: 0.4, #T4) and "20/20 Saturday" (2.075 million viewers, #7; adults 18-49: 0.3, #T6).

And finally, FOX (1.027 million viewers, #4; adults 18-49: 0.3, #4) likewise rounded out the night with repeats of "MasterChef Junior" (0.905 million viewers, #9; adults 18-49: 0.3, #T6) and a second "MasterChef Junior" (1.149 million viewers, #8; adults 18-49: 0.3, #T6).

In late-night metered market ratings (via NBC's press release):

· The May 12 telecast of "Saturday Night Live," with host Amy Schumer and musical guest Kacey Musgraves, has averaged a 4.3 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.8/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranked as the #1 show of the night on the Big 4 networks in metered-market households and in 18-49 in the local people meters, topping all primetime programs on those nets.

· In metered-market households, it's the highest-rated "Saturday Night Live" since April 7 (4.6 with host Chadwick Boseman and musical guest Cardi B).

· The May 12 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets.


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/13/17):

NBC (3.382 million viewers, #1; adults 18-49: 1.0, #1) was the network to beat on Saturday with its primetime coverage of the "NHL Playoffs: Senators at Penguins" (3.495 million viewers, #2; adults 18-49: 1.1, #1) and "SNL Vintage" (3.155 million viewers, #3; adults 18-49: 0.9, #2).

Second place then went to CBS (3.250 million viewers, #2; adults 18-49: 0.4, #T2) and its mix of "48 Hours" (3.098 million viewers, #4; adults 18-49: 0.4, #T5) followed by new episodes of "Training Day" (2.596 million viewers, #5; adults 18-49: 0.3, #T7) and "48 Hours" (4.057 million viewers, #1; adults 18-49: 0.6, #3).

Sharing the silver was ABC (1.857 million viewers, #3; adults 18-49: 0.4, #T2) with the feature "Monsters University" (1.897 million viewers, #6; adults 18-49: 0.5, #4) and "20/20 Saturday" (1.779 million viewers, #7; adults 18-49: 0.4, #T5).

And finally, encores of "MasterChef Junior" (0.936 million viewers, #9; adults 18-49: 0.2, #9) and another "MasterChef Junior" (1.157 million viewers, #8; adults 18-49: 0.3, #T7) rounded out the night on FOX (1.046 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live" has equaled the highest-rated primetime entertainment show on the broadcast networks in the last seven weeks in adults 18-49 and delivered the most-watched "SNL" May telecast in the last seven years.

· The May 13 edition of "Saturday Night Live," with host Melissa McCarthy and musical guest Haim, averaged 10.337 million viewers overall and a 2.74 rating in adults 18-49 in "fast official" "live plus same day" results from Nielsen Media Research.

· The telecast, which aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and counted unduplicated viewers from 11:30 encores in western markets, generated the show's biggest overall audience for a May edition since May 8, 2010, (with host Betty White and musical guest Jay Z, 12.052 million). In 18-49, it's a high for a May "SNL" in six years, since the May 21, 2011 season finale (3.68 with host Justin Timberlake and musical guest Lady Gaga).

· With its 2.74 rating in adults 18-49, the May 13 "Saturday Night Live" ties as the #1 telecast so far this week on the broadcast networks in adult 18-49 rating, matching CBS' "The Big Bang Theory" (2.74 on Thursday night).

Source: Nielsen Media Research





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