or


[08/03/18 - 12:51 PM]
Discovery Channel's 30th Anniversary of Shark Week Swims to Ratings Success as Cable's #1 Network in Prime Among All 25-54s, 18-49s and 18-34s
Discovery Channel further spins the numbers for the programming stunt to date.

[via press release from Discovery Channel]

DISCOVERY CHANNEL'S 30TH ANNIVERSARY OF SHARK WEEK SWIMS TO RATINGS SUCCESS AS CABLE'S #1 NETWORK IN PRIME AMONG ALL 25-54s, 18-49s and 18-34s

(Los Angeles) - SHARK WEEK, television's longest-running and most anticipated summer event made a huge ratings splash for its 30th anniversary, topping both last year's SHARK WEEK and SHARK WEEK 2016 in Primetime across adults, men, and women 25-54 and 18-49, as well as among adults, men, and women 25-54, P/W18-49, and W18-34 in Total Day. The 30th installment of shark programming scored double-digit increases over both years among key demos including P25-54 (+15% vs. 2017 & +22% vs. 2016) and helped Discovery rank as the top network on all of TV in Prime during the week - beating the broadcast networks - among M18-49 and M18-34. Driven by SHARK WEEK 2018, Discovery finished the month of July up +9% over last July in key P25-54 and P18-49 and topped July 2017 across all 25-54s, all 18-49s, and all 18-34s.

After three decades and hundreds of shows, SHARK WEEK 2018 ranked as the 4th-highest rated SHARK WEEK on record (behind 2013-2015) across all 25-54s and 18-49s in Prime and among P/M25-54 and P/W18-49 in Total Day. In addition, this year's SHARK WEEK ranked as the 2nd-highest rated SHARK WEEK on record (behind 2015) among W25-54 in Total Day and reached 34.9M Total viewers across Total Day. In Prime, the week of July 23rd was the network's highest-rated week since SHARK WEEK 2015 across P/W25-54, P/W18-49, and W18-34.

For 30 years, SHARK WEEK has dominated ratings showing no signs of slowing down and during SHARK WEEK 2018, Discovery was cable's #1 network in Prime across all 25-54s, all 18-49s, and all 18-34s. In Total Day, the network also owned the top cable spot across all 25-54s and W18-49 during the week. During SHARK WEEK 2018, Discovery claimed 8 of cable's Top 10 non-sports telecasts with SHAQ DOES SHARK WEEK (#1), RONDA ROUSEY UNCAGED (#2), GREAT WHITE ABYSS (#3), LAWS OF JAWS (#4), AIR JAWS: THE HUNTED (#5), CUBA'S SECRET SHARK LAIR (#6), BEAR VS SHARK (#8) and GUY FIERI'S FEEDING FRENZY (#10) among M18-49. NAKED AND AFRAID OF SHARKS was the highest-rated episode of the series among key P25-54 since the season 3 finale in May 2017. The return of SHARK AFTER DARK and its live format ranked #2 in its cable time period across P/M25-54, all 18-49s, and M18-34.

SHARK WEEK engaged fans across multiple platforms and reached 48 million users across Facebook and Instagram. The week also garnered 3.5 million streams across all Discovery GO (DGO) digital platforms, peaking on Tuesday, July 24th, which became the #1 most-streamed day in DGO history. Overall, SHARK WEEK 2018 pushed DGO to its four best days ever.

Source: The Nielsen Company, Live+3 program-based strict daypart coverage area data, excl. breakouts (starts within, no exclusions for "best ever" stories, reach, and TC ranks). Su-Sa for Shark Week except reach is Su-Su (2nd Sunday is Live+SD). Ranks based on 000s, "best ever" stories and % change based on ratings. Total Day is 9a-3a for all but TC ranks and reach which use 6a-6a. Reach uses 6-min. qualifier.





  [august 2018]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/19/19 - 08:09 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Off New Competition
The Peacock bests ABC's "American Idol" and FOX's "9-1-1" in total viewers and adults 18-49.

[03/18/19 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Powers ABC to Demo Victory
The Alphabet claims top adults 18-49 honors while CBS is the most-watched broadcaster.

[03/17/19 - 08:41 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Honors
"NBA Saturday Primetime on ABC" helps the Alphabet split the adults 18-49 crown.

[03/16/19 - 08:31 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Eye's mainstay "Blue Bloods" is the night's most-watched program.

[03/15/19 - 08:16 AM]
Thursday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Tops Viewers
FOX gets a boost among adults 18-49 with its coverage of the "iHeartRadio Music Awards."

[03/14/19 - 08:54 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "Empire" Return
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[03/13/19 - 09:57 AM]
TLC's Breakout Hit "Dr. Pimple Popper" Wraps Most Recent Season with the Finale Garnering a Series Ratings High
New episodes return this coming summer.

[03/13/19 - 08:09 AM]
Tuesday's Broadcast Ratings: ABC, "The Bachelor" Snap NBC's Demo Win Streak
The Peacock had won every Tuesday night among adults 18-49 thus far in 2019.

[03/12/19 - 08:08 AM]
Monday's Broadcast Ratings: "The Bachelor" Finale Puts ABC in Front
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network overall.

[03/11/19 - 08:19 AM]
Sunday's Broadcast Ratings: "American Idol" Tops Demos for ABC
The Alphabet takes home the adults 18-49 honors while CBS is the most-watched network.

[03/10/19 - 10:34 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown
The Peacock leads the night in total viewers, splits adults 18-49 honors with ABC.

[03/09/19 - 08:33 AM]
Friday's Broadcast Ratings: CBS Takes Home Top Honors in Viewers, Demos
The Eye's "The Gayle King Interview with R. Kelly" special leads the night among adults 18-49.

[03/08/19 - 01:38 PM]
E!'s "Very Cavallari" Earns Highest-Rated Season Premiere of the Series; Up Double Digits Among All Key Demos
E! further spins the numbers for Sunday, March 3.

[03/08/19 - 08:13 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[03/07/19 - 08:20 AM]
Wednesday's Broadcast Ratings: "American Idol" Special Gives ABC a Boost
The Alphabet takes home top honors in both total viewers and adults 18-49.