or


[09/06/18 - 12:29 PM]
BET's "The Bobby Brown Story" Soars to Success with 6.6 Million Total Viewers P2+ Tuning in to the Buzzy Miniseries Across Its Two Nights
BET spins the numbers for Tuesday, September 4 and Wednesday, September 5.

[via press release from BET]

BET'S "THE BOBBY BROWN STORY" SOARS TO SUCCESS WITH 6.6 MILLION TOTAL VIEWERS P2+ TUNING IN TO THE BUZZY MINISERIES ACROSS ITS TWO NIGHTS

BET AND THE BIOPIC RULED DIGITAL AS THE #1 MOST SOCIAL CABLE PRIMETIME TELEVISION NETWORK AND #1 MOST SOCIAL EPISODES FOR TWO CONSECUTIVE NIGHTS**

New York, NY - September 6, 2017 - BET's highly anticipated two-part miniseries, "THE BOBBY BROWN STORY," hit a high note in the ratings, grossing 6.6 Million Total Viewers P2+ (EDAC) during premiere week (including premiere telecasts and encores, across BET and BET Her on 9/4 and 9/5/18). On its concluding night, the miniseries drew 2.4MM total viewers, up from 2.3MM on night 1 (EDAC); the first night drew a 1.69 rating in the P18-49 demo with the second night lifting to a 1.71 rating (EDAC).* On BET alone, "THE BOBBY BROWN STORY" was the highest rated non-tentpole program since "The New Edition Story" aired in January 2017. Overall, the network is on track for five quarters of consecutive ratings growth year over year in its Target Demo, P18-49.

Viewership was remarkably steady with each premiere telecast drawing the following in Live + Same Day viewing:

Night One Premiere Telecast: 1.60 P18-49 rating, and 2.2 MM total viewers P2+ (on BET alone); 1.69 P18-49 rating, 2.3MM total viewers P2+ (EDAC across BET and BET Her)

Night Two Premiere Telecast: 1.62 P18-49 rating, and 2.4 MM total viewers P2+ (on BET alone); 1.71 P18-49 rating, 2.4MM total viewers P2+ (EDAC across BET and BET Her)

"THE BOBBY BROWN STORY" also dominated the social-arena as BET ranked as the #1 most social cable primetime network on television** for two consecutive nights on Tuesday, September 4 and Wednesday, September 5 (excluding sports). On Twitter, #BobbyBrownBET was a trending topic over both nights for 13 hours in the US (Source Sprinklr data retrieved 9/6).

"THE BOBBY BROWN STORY" will re-air Sunday, September 9 starting at 5:30 PM ET/PT on BET.

Spanning 30 years of Brown's life, "THE BOBBY BROWN STORY" chronicles the artist hailed as the "King of R & B" from the hard streets of Roxbury, through New Edition to his exit from the group, his solo success, and marriage to pop icon Whitney Houston. The multi-talented cast includes Woody McClain, Gabrielle Dennis, Mehki Phifer, Alyssa Goss, T.K. Carter, Sandi McCree, Lil Rel, Laz Alonso and Lance Gross.

Written by Abdul Williams, executive produced by Jesse Collins for JCE Films, a division of Jesse Collins Entertainment; and directed by Kiel Adrian Scott -The two-part event "THE BOBBY BROWN STORY"

For behind the scenes look at the making of the film, plus exclusive clips and photos from "THE BOBBY BROWN STORY", please visit BET.com/bobbybrown and join the conversation on social media using the hashtag #BobbyBrownBET.

*Source: Nielsen (via Fast Nationals) | Live + Same Day | The Bobby Brown Story: Night 1 aired on Tuesday 9/4/18 and Night 2 aired on Wednesday 9/5/18 - Premiere on BET + BETHer (9P-11:30P) and Encore 1 on BET (11:30P-2A) | Based on Sum of Average Impressions (000)s.

**Source: Nielsen Social Guide | linear metric 09/04/18-09/05/18 across Facebook, Instagram & Twitter for Cable Primetime excluding Sports

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.

ABOUT JESSE COLLINS ENTERTAINMENT

Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran and multi-Image Award(R) winner Jesse Collins. Collins has played an integral role in producing many of television's most memorable moments in music entertainment. Most recently Collins was the executive producer of the critically-acclaimed film The New Edition Story, a biopic on the boy band that aired as a 3-part mini-series on BET in January 2017 and posted record ratings for the network and attracted nearly 30 million viewers. Collins has also produced award-winning programming including the BET Awards, BET Honors, UNCF's An Evening of Stars, ABFF Honors, Soul Train Awards and the BET Hip Hop Awards, is a consulting producer for the iconic GRAMMY Awards, executive producer of VH1's Dear Mama and Hip Hop Squares with Ice Cube and was executive producer of the hit TV series Real Husbands of Hollywood starring Kevin Hart. Will Smith, Beyonce, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey are a few of the myriad of superstar talent that Collins has worked with through the years. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.





  [september 2018]  
S
M
T
W
T
F
S
      


· BOBBY BROWN STORY, THE (BET)
· NEW EDITION STORY, THE (BET)





most recent ratings | view all posts
[07/22/19 - 11:29 AM]
"Yellowstone" Is #1 Cablecast of July 17 and Continues to Rein in Viewers as Summer's Most-Watched Original Cable Series
Paramount Network further spins the numbers for Wednesday, July 17.

[07/22/19 - 08:34 AM]
Sunday's Broadcast Ratings: ABC Wins with Game Show Lineup
The Alphabet takes home top honors in total viewers and adults 18-49.

[07/21/19 - 11:37 AM]
Saturday's Broadcast Ratings: "Dateline" Lifts NBC to Top Spots
The Peacock once again rides its newsmagazine to victories in total viewers and adults 18-49.

[07/20/19 - 08:19 AM]
Friday's Broadcast Ratings: NBC Claims Top Spots
The Peacock wins the night in both total viewers and adults 18-49.

[07/19/19 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye leads the night in total viewers, shares the demo crown with FOX.

[07/18/19 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Tight Demo Race
The network takes home Wednesday's adults 18-49 crown for the first time this summer.

[07/17/19 - 08:26 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Return to Top Spots
The Peacock is back in front in total viewers and adults 18-49.

[07/16/19 - 10:39 AM]
Disney Channel's "Amphibia" Delivers Its Strongest Week Yet
Disney Channel further spins the numbers for July 8-11.

[07/16/19 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelorette" Continues Its Reign
ABC leads the evening in both total viewers and adults 18-49.

[07/15/19 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Is Tops in Both Viewers, Demos
The network's unscripted lineup leads the night in both categories.

[07/14/19 - 09:02 AM]
Saturday's Broadcast Ratings: "Furious 7" Puts NBC on Top
The Peacock wins the low key evening in both total viewers and adults 18-49.

[07/13/19 - 08:32 AM]
Friday's Broadcast Ratings: "Dateline NBC" Holds Off Demo Competition
The Peacock wins the night among adults 18-49 while CBS is still the most-watched network.

[07/12/19 - 09:11 AM]
Thursday's Broadcast Ratings: "Big Brother" Wins Reality Showdown
CBS is the most-watched network last night and shares the adults 18-49 crown with FOX.

[07/11/19 - 09:16 AM]
"Saints & Sinners" Season Four Premiere Finishes #1 on Television Ahead of ABC, CBS, FOX, HBO, All Cable Networks Sunday Night 9:00-10:00 p.m. (ET) Among African Americans 18-49 & 25-54
Bounce TV further spins the numbers for Sunday, July 7.

[07/11/19 - 08:30 AM]
HGTV's "My Lottery Dream Home" Starring David Bromstad Delivers Double-Digit Year-Over-Year Growth on Friday Nights
HGTV further spins the numbers for the season to date.