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[10/28/18 - 08:51 AM]
Saturday's Broadcast Ratings: Game 4 Sends FOX to the Top Spot
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (10/27/18):

FOX (11.426 million viewers, #1; adults 18-49: 2.8, #1) cruised to victory on Saturday with its primetime coverage of the "World Series, Game 4" (11.426 million viewers, #1; adults 18-49: 2.8, #1).

ABC (3.365 million viewers, #2; adults 18-49: 0.9, #2) then slipped to second with its presentation of "Saturday Night College Football" (3.365 million viewers, #3; adults 18-49: 0.9, #2).

Next up was CBS (2.549 million viewers, #4; adults 18-49: 0.6, #3) with its special telecast of "College Football: Notre Dame vs. Navy" (2.549 million viewers, #5; adults 18-49: 0.6, #T3).

And finally, "Dateline Saturday Night Mystery" (3.610 million viewers, #2; adults 18-49: 0.5, #5) and a vintage "Saturday Night Live" (2.849 million viewers, #4; adults 18-49: 0.6, #T3) rounded out the night on NBC (3.356 million viewers, #3; adults 18-49: 0.5, #4).

In late-night metered market ratings (via NBC's press release):

· The 11:30-12:30 p.m. ET encore of "SNL Presents Halloween" has averaged a 3.2 rating, 8 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.1/6 in adults 18-49 in the 25 markets with local people meters.

· The 3.2 is the highest rating for a "Saturday Night Live" rebroadcast since Jan. 6 with an encore delayed by NFL playoff football (3.6 with host Chance The Rapper and musical guest Eminem).

· In 18-49 in the local people meters, last night's 1.1 is the high for a rebroadcast since March 24 (1.1 with host Saoirse Ronan and musical guest U2).

· The Oct. 27 "Saturday Night Live" is the #2 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping all primetime shows on those nets except Fox's World Series coverage.

· Last night from 12:30-1 a.m. ET, a rebroadcast of "The David S. Pumpkins Halloween Special" averaged a 2.2 rating, 7 share in households in Nielsen's 56 metered markets and a 0.9/6 in 18-49 in the 25 markets with local people meters.

· The encore "David S. Pumpkins Halloween Special" ranks as the #3 show of the night on the Big 4 networks in 18-49 in the local people meters, behind only Fox's baseball and the 11:30-12:30 "SNL" rebroadcast.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/28/17):

FOX (12.234 million viewers, #1; adults 18-49: 2.9, #1) pulled into the top spot on Saturday with its coverage of the "World Series, Game 4" (12.234 million viewers, #1; adults 18-49: 2.9, #1).

ABC (3.445 million viewers, #3; adults 18-49: 0.9, #2) then got bumped to second with its weekly "Saturday Night College Football" (3.445 million viewers, #3; adults 18-49: 0.9, #2).

Next up was CBS (3.709 million viewers, #2; adults 18-49: 0.5, #T3) with its mix of "NCIS: Los Angeles" (3.042 million viewers, #6; adults 18-49: 0.4, #T6), "NCIS: New Orleans" (3.427 million viewers, #5; adults 18-49: 0.4, #T6) and "48 Hours" (4.659 million viewers, #2; adults 18-49: 0.6, #T3).

And finally, "Dateline Saturday Night Mystery" (3.429 million viewers, #4; adults 18-49: 0.5, #5) and a vintage "Saturday Night Live" (2.712 million viewers, #7; adults 18-49: 0.6, #T3) rounded out the night on NBC (3.190 million viewers, #4; adults 18-49: 0.5, #T3).

In late-night metered market ratings (via NBC's press release):

· "The David S. Pumpkins Halloween Special" has averaged a 3.4 rating, 8 share in households in Nielsen's 56 metered markets and a 1.4/7 in 18-49 in the 25 markets with local people meters from 11:30 p.m. ET to midnight.

· That made it the #1 non-World Series telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, ahead of all Saturday primetime programs on those nets besides Fox's World Series coverage.

· Versus the year-ago "Saturday Night Live" rebroadcast on the Saturday before Halloween, "The David S. Pumpkins Halloween Special" maintained 100% in metered-market households (with a 3.4 rating vs. a 3.4 from 11:30 p.m.-1 a.m. ET on Oct. 29, 2016) and grew +8% in 18-49 in the local people meters (1.4 vs. 1.3).

· "The David S. Pumpkins Halloween Special" led into the top-rated "Saturday Night Live" encore in seven months. From midnight to 1 a.m., an "SNL Presents: Halloween" rebroadcast averaged a 3.1/9 in metered-market households and a 1.3/8 in 18-49 in the local people meters. It's the highest metered-market rating for an "SNL" encore since April 1 (3.2 with host Alec Baldwin and musical guest Ed Sheeran) and the top 18-49 rating in the local people meters since March 18 (1.3, Casey Affleck, Chance the Rapper). The last time an "SNL" rebroadcast topped a 1.3 in the local people meters was Jan. 28 (1.4, Kristen Wiig, The xx).

Source: Nielsen Media Research





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