National Live +3 Day Program Ratings for Oct. 1-31, 2018
FREEFORM'S NEWLY-EXPANDED '31 NIGHTS OF HALLOWEEN'
DELIVERS THE NETWORK'S MOST-WATCHED OCTOBER IN 3 YEARS
'31 Nights' Makes Freeform the No. 1 Cable Network During October Among Key Women
Freeform Claims 9 of the Month's Top 10 Movies Telecasts with Women 18-34
Expanding to the entire month of October for the first time ever, Freeform's "31 Nights of Halloween" improved over the year-ago time period (10/1-10/31/17 Mon-Sun 6:00-11:00 p.m.) by 7% among Total Viewers (744,000 vs. 697,000) to deliver the Network's most-watched October in 3 years - since 2015.
"31 Nights of Halloween" made Freeform the No. 1 cable network during the month of October (10/1-10/31/18, Mon-Sun 6:00-11:00 p.m.) among Women 18-34 (134,000/0.38 rating) and Females 12-34 (162,000/0.35 rating), moving up from No. 2 and No. 4, respectively, last October.
Led by the opening night airing of "Hocus Pocus" (Monday, Oct. 1, 8:50-11:00 p.m.), Freeform delivered 9 of the Top 10 movie telecasts in October among Women 18-34.
Other highlights include:
· The "Hocus Pocus 25th Anniversary Halloween Bash" (Saturday, Oct. 20, 2018, 8:15-10:15 p.m.) stood as the top telecast of "31 Nights of Halloween" and Freeform's most-watched special ever in Total Viewers (1.67 million) and Adults 18-49 (751,000/0.58 rating). Leading into the Bash at 6:05 p.m., a "Pop'n Knowledge" edition of "Hocus Pocus" drew 1.32 million viewers.
· A "Decorating Disney: Halloween Magic" special (Sunday, Oct. 14, 2018, 8:00-9:00 p.m.) attracted 1.15 million Total Viewers.
Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 10/1-10/31/18 or as dated. October=10/1-10/31. Freeform launched on 1/12/16.
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.