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[05/05/19 - 08:12 AM]
NBC Sports Matches Best Kentucky Derby Overnight Since 1990 & Posts 2nd Best Stanley Cup Playoff Game Overnight on Record on NBC Big Event Saturday
NBC Sports spins the numbers for Saturday, May 4.

[via press release from NBC Sports]

NBC SPORTS MATCHES BEST KENTUCKY DERBY OVERNIGHT SINCE 1990 & POSTS 2ND BEST STANLEY CUP PLAYOFF GAME OVERNIGHT ON RECORD ON NBC BIG EVENT SATURDAY

NBC's TV-Only 10.9/25 Kentucky Derby Overnight UP 20% From Last Year's Race & Best Overnight for any Saturday Show since NFL Divisional Playoffs in January

Columbus-Boston Game 5 Delivers 3.22 Overnight Rating on NBC, Second-Highest ON RECORD for NHL Playoff Game, Excluding Stanley Cup Final

Colorado-San Jose Game 5 Scores 0.75 Overnight on NBCSN, Up 75% vs. Comparable 2018 Game

Potential Country House-Maximum Security Rematch in 144th Preakness Stakes on Saturday, May 18 at 5 PM ET on NBC

STAMFORD, Conn. - May 5, 2019 - NBC Sports' coverage of the 145th Kentucky Derby on NBC followed immediately by the primetime Columbus Blue Jackets-Boston Bruins Stanley Cup Playoff Game 5 on Saturday delivered multiple overnight ratings milestones, according to data provided by Nielsen.

"We hit the trifecta last night, with the historic drama of the Kentucky Derby and two one-goal Stanley Cup Playoff games," said Sam Flood, President, Production, NBC Sports & NBCSN. "With the unanticipated and unprecedented conclusion of the Derby leading into Columbus-Boston Game 5, we were able to capitalize on the audience opportunity and set ratings milestones across the board."

Country House's victory in the "Run for the Roses" delivered a 10.9/25 overnight rating - matching 1992 as the best overnight for a Kentucky Derby since 1990. In addition, the 10.9/25 for the Kentucky Derby (6:30-7:30pm ET race portion) is up 20% from last year's race (9.1/21) featuring eventual Triple Crown winner Justify, and marks television's best Saturday overnight since the NFL Divisional Playoffs (Jan. 12, 2019).

The overnight rating peaked at an 11.9/27 from 6:45-7 p.m. ET, as Country House and Maximum Security crossed the finish line. Louisville, the home of the Kentucky Derby, topped the metered markets with a 39.5 rating/69 share (top 20 markets below).

The unexpected drama of the Kentucky Derby provided a large lead-in audience for Columbus-Boston Game 5 on NBC. The result was a 3.22 overnight rating, the second-highest overnight for a Stanley Cup Playoff game on record (since 1994), excluding Stanley Cup Final games. Blue Jackets-Bruins Game 5 trails only a 3.27 overnight rating for Chicago-Anaheim in 2015, which was a Game 7 of the Western Conference Final, among non-Stanley Cup Final games. Last night's game was up 12% vs. last year's Pittsburgh-Washington Game 5 (2.87), which also led out of the Kentucky Derby.

Columbus delivered a 15.2 local rating for Game 5, NBC Sports' highest rating on record for an NHL game in the market. Boston scored a 15.1 rating.

Last night's late Stanley Cup Playoff Game 5 between Colorado and San Jose delivered a 0.75 overnight rating, up 75% vs. the comparable game last year (Winnipeg-Nashville; 0.58).

Locally, Denver delivered a 9.1 rating, NBC Sports' highest rating on record for an NHL game in the market. San Jose produced a 3.4 rating.

TOP METERED MARKETS FOR 2019 KENTUCKY DERBY (Race Portion)
1. Louisville 39.5/69
2. Cincinnati 20.3/38
3. Ft. Myers 19.4/37
4. Indianapolis 18.6/34
5. Knoxville 17.9/30
T6. Dayton 17.6/33
T6. Buffalo 17.6/32
8. West Palm Beach 17.1/31
9. Tampa 16.5/32
10. Columbus 16.2/31
11. Providence 15.7/29
12. Boston 15.4/33
13. Cleveland 14.9/30
14. Orlando 14.8/31
15. Baltimore 14.3/30
16. Hartford 13.4/26
17. New Orleans 13.1/23
18. Pittsburgh 13.0/27
T19. Greenville 12.7/21
T19. Milwaukee 12.7/27





  [may 2019]  
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