or


[07/09/19 - 10:20 AM]
TV One's "The Bobby DeBarge Story" Ranks #1 on Television Saturday Night Among African Americans and Premieres as the Network's #4 Movie of All Time
TV One further spins the numbers for Saturday, June 29.

[via press release from TV One]

TV ONE'S "THE BOBBY DEBARGE STORY" RANKS #1 ON TELEVISION SATURDAY NIGHT AMONG AFRICAN AMERICANS AND PREMIERES AS THE NETWORK'S #4 MOVIE OF ALL TIME

For the Weekend, THE BOBBY DEBARGE STORY Had a Combined Reach of 1.8 million Unique Viewers P2+

TV ONE to Air Encore Presentation on Sunday, July 21 at 4 P.M. ET

(SILVER SPRING, MD) - July 9, 2019 - The premiere of TV One's original biopic THE BOBBY DEBARGE STORY on Saturday, June 29 debuted at #1 on television (broadcast and cable) among African Americans: P25-54, W25-54, P18-49, and W18-49. The four airings of THE BOBBY DEBARGE STORY during premiere weekend had a combined reach of 1.8 Million Unique Viewers 2+. The film ranks as TV One's #4 Original Movie premiere in the network's history among P25-54, W25-54 and viewers 2+. The network's top original films, also biopics, include WHEN LOVE KILLS: THE FALICIA BLAKELY STORY(#1), LOVE UNDER NEW MANAGEMENT: THE MIKI HOWARD STORY(#2) and BOBBI KRISTINA(#3).*

Continuing the network's tradition of highlighting inspirational music figures, THE BOBBY DEBARGE STORY explores the tumultuous life of the former lead singer of the 70's R&B/Funk Band Switch, also the eldest sibling of the world-famous pop group DeBarge.

In addition to a strong ratings performance, social media buzz was high on premiere night - the hashtag #BobbyDeBargeStory sustained momentum as a Top 10 nationally-trending topic on Twitter for over a three-hour duration, ranking as high as number 4.

Despite his success in music, the iconic falsetto found his life in peril as he struggled with fame and fortune while coping with the memories of his dysfunctional childhood. In his first role as a leading man, Roshon Fegan brilliantly transforms into the falsetto master and takes audiences inside the life of Bobby DeBarge. The film also stars Tyra Ferrell as Etterlene DeBarge, Blue Kimble as Tommy DeBarge, Adrian Marcel as James DeBarge, Big Boi as legendary music mogul Berry Gordy, and Lloyd as Switch member Gregory Williams.

TV One will air an encore presentation of the highly anticipated film on Sunday, July 21 at 4 P.M. ET. Viewers can also download the TV ONE App to watch the film.

THE BOBBY DEBARGE STORY is produced for TV One by Swirl Films. Executive Producers are Eric Tomosunas and Teri DeBarge. The film is written by Norman Vance, Jr., directed by Russ Parr with casting provided by Leah Daniels Butler (Leah Daniels Butler Casting) and George Pierre (Pierre Casting). For TV One, Karen Peterkin and Jason Ryan are the Executive Producers in Charge of Production, Donyell Kennedy-McCullough is Senior Director of Talent & Casting and Brigitte McCray is Senior Vice President of Original Programming and Production.

*Source: Nielsen, L+3; 1-min reach qualifier; No network/program exclusions; Further qualifications available upon request.

###

For more information about TV One's upcoming programming, including original movies, visit the network's companion website at www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hashtags #BOBBYDEBARGESTORY and #REPRESENT. Download the TV ONE App to watch your favorite shows and movies.

ABOUT TV ONE

Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Uncensored, Unsung, Rickey Smiley For Real, Fatal Attraction and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.

JOIN THE CONVERSATION

Follow TV One on social media for behind the scenes clips, updates and more!





  [july 2019]  
S
M
T
W
T
F
S
 


· BOBBY DEBARGE STORY, THE (TV ONE)





most recent ratings | view all posts
[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.

[10/03/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Hold Onto Demo Honors
The network's reality hit nevertheless is down 24% from last week's opener.

[10/02/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Leads Total Viewers
The Eye's "FBI" is the only series to post week-to-week gains among adults 18-49.

[10/01/19 - 01:58 PM]
Viacom's Entertainment Brands Comedy Central, Paramount Network and TV Land All Close Fiscal Year with Overall Growth and Hit Scripted Series
All three brands also featured top-rated and critically acclaimed original programming throughout the fiscal year (October 2018 - September 2019).