"THE LAST COWBOY" IS PARAMOUNT NETWORK'S MOST-WATCHED ORIGINAL SERIES PREMIERE SINCE "YELLOWSTONE"
New Series from Academy Award(R)-Nominee Taylor Sheridan is Also the Brand's Most-Watched Unscripted Series Premiere in Four Years
The Last Cowboy Increased Ratings Double Digits Across All Key Demos Compared to Paramount Network's 2019 Prime Average
Lead-In Yellowstone Continues as Summer's Most-Watched Original Cable Series
New York, NY, July 29, 2019 - The series premiere of The Last Cowboy delivered 801,000 total viewers with L+3 playback, making it Paramount Network's most-watched original series premiere since Yellowstone last summer and the brand's most-watched unscripted series premiere since Ink Master: Redemption in September 2015.
Compared to Paramount Network's 2019 prime average (7 p.m. to midnight), The Last Cowboy increased ratings double digits across all key demos in L+3, including P18-49 (.28 rating, +19%), M18-49 (.28 rating, +16%), W18-49 (.28 rating, +22%), P25-54 (.40 rating, +41%), M25-54 (.41 rating, +39%), and W25-54 (.39 rating, +43%). The new series puts center stage the real-life men and women who compete on the professional reining circuit - a Western-based competition where riders guide horses through a precise pattern of circles, spins and stops - as they prepare for the biggest bout in the sport's history: "The Run for a Million."
The Last Cowboy premiered on Paramount Network Wednesday, July 24 at 11 p.m. ET/PT, immediately following Yellowstone, cable's most-watched summer series currently airing its second season. The July 24 episode of Yellowstone drew 4.7 million total viewers and was the #1 cable cast among P18-49 (1.8 L+3 rating) and P25-54 (2.4 L+3 rating) for the night.
Through the first five episodes of Yellowstone season two, the series continues to pace significantly ahead of season one to-date averages across key demos. In season two, the series is averaging a 1.76 rating with P18-49 (up +50%), a 2.55 with P25-54 (+46%), 1.80 with M18-49 (+45%), 1.72 with W18-49 (+54%), 2.63 with M25-54 (+40%), 2.48 with W25-54 (+54%), and 4.9M total viewers (up +10%).
Both The Last Cowboy and Yellowstone come to Paramount Network from Academy Award(R)-nominee Taylor Sheridan, writer of Hell or High Water and Sicario and writer/director of Wind River. New episodes of Yellowstone premiere Wednesdays at 10:00 p.m. ET/PT, followed by new episodes of The Last Cowboy at 11 p.m. ET/PT.
Paramount Network recently ordered a 10-episode third season of the series. Yellowstone stars world-renowned actor and Oscar(R)-winner Kevin Costner as John Dutton, who controls the largest contiguous ranch in the United States. Yellowstone is co-created by critically-acclaimed, Oscar(R)-nominated screenwriter Taylor Sheridan and John Linson. The impressive cast list for Yellowstone also includes Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Danny Huston and Gil Birmingham. Neal McDonough joined the cast for season two.
Yellowstone headlines Paramount Network's scripted roster, which also includes the following upcoming projects: Coyote, from Michelle MacLaren and starring Michael Chiklis; Paradise Lost (working title), from Rodes Fishburne, Arika Lisanne Mittman and John Lee Hancock; 68 Whiskey, from Ron Howard and Brian Grazer's Imagine Entertainment; Sexy Beast, a series adaptation of the critically-acclaimed and award-winning feature film; as well as the new Darren Star series, Emily in Paris starring Lily Collins.
Yellowstone is co-produced by 101 Studios. Executive producers for Yellowstone are John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser and Bob Yari.
About Paramount Network
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About 101 Studios
101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. Formed by veteran film and television executives David Glasser and David Hutkin in 2019, the studio empowers content creators through first-class collaboration and innovation. Inaugural releases include Alfonso Gomez-Rejon's The Current War, featuring Benedict Cumberbatch and Michael Shannon, and the second season of Taylor Sheridan's modern-day western series Yellowstone, starring Kevin Costner.