"THE 62ND ANNUAL GRAMMY AWARDS(R)" DELIVERS TELEVISION'S LARGEST PRIMETIME ENTERTAINMENT AUDIENCE THIS SEASON
"MUSIC'S BIGGEST NIGHT" AVERAGES 18.7 MILLION VIEWERS
Per Nielsen, More than 38.4 Million Viewers Watch All or Part of CBS Broadcast
"Grammys" Are the Most Social Awards Show This Season
THE 62nd ANNUAL GRAMMY AWARDS(R) delivered the largest primetime audience for any entertainment programming during the current 2019-2020 season, according to Nielsen time zone-adjusted fast national ratings for Sunday, Jan. 26.
The GRAMMY telecast won the night, averaging 18.7 million viewers, while also finishing on top in key demos (6.4 in adults 25-54, 5.4 in adults 18-49 and 4.0 in adults 18-34). The show peaked in the 9:30-9:45 PM quarter hour with an audience of 20.3 million viewers. This was the largest primetime audience and best demo deliveries for any entertainment programming in the 2019-2020 season.
In addition, Nielsen Media Research also estimates that over 38.4 million viewers watched all or part of the broadcast (based on a six-minute qualifier).
According to social media analytics platform Netbase, THE 62nd ANNUAL GRAMMY AWARDS was the most social awards program of the season. Conversation related to performers, presenters and the program drove more social impressions the day of the event than any awards show this season.