or


[04/20/20 - 12:24 PM]
Freshman Series Premiere of "Celebrity IOU" Breaks HGTV Record for Highest Live Plus Three-Day Lift Among P25-54 and W25-54
HGTV further spins the numbers for Monday, April 13.

[via press release from HGTV]

FRESHMAN SERIES PREMIERE OF 'CELEBRITY IOU' BREAKS HGTV RECORD FOR HIGHEST LIVE PLUS THREE-DAY LIFT AMONG P25-54 AND W25-54

New York [April 20, 2020] Celebrity IOU premiered on HGTV just one week ago - spotlighting a surprise renovation from actor, producer and two-time Academy Awards(R) winner Brad Pitt to his lifelong friend and makeup artist - and it already has delivered record-breaking ratings among the network's freshman series: a 1.27 live plus three-day rating among P25-54, a 38 percent increase over live plus same day and a 1.72 live plus three-day rating among W25-54, a 45 percent L3 increase. The episode, which aired on Monday, April 13, at 9 p.m. ET/PT, attracted more than 7.8 million total viewers and was the #1 cable program in all of primetime among upscale W25-54. It also ranked as a top 5 cable program among P25-54, W25-54 and upscale P25-54 and was the #2 new unscripted original series in all of cable among P25-54 and W25-54 so far this year. Hosted by the network's popular real estate and renovation experts Drew and Jonathan Scott, who also serve as executive producers, upcoming episodes of Celebrity IOU promise more life-changing renovations from Melissa McCarthy, Viola Davis, Michael Bublé and Rebel Wilson.

"With a response like this for the very first episode of Celebrity IOU, we are certain new viewers will return each week for the uplifting stories, heartwarming renovations and revealing looks at our favorite celebrities," said Jane Latman, President, HGTV.

The P25-54 L3 rating for episode one of Celebrity IOU was a 69 percent increase over the prior six weeks and a 113 percent lift over year-ago levels, while the W25-54 rating was a 73 percent increase over the prior six weeks and a 109 percent lift over year-ago levels. Among upscale audiences, it delivered a 1.63 live plus three-day rating among upscale P25-54 and a 2.08 live plus three-day rating among upscale W25-54.

The Celebrity IOU premiere also performed strongly among M25-54, with the episode garnering a 0.82 live plus three-day rating, a 61 percent increase over the prior six weeks and a 123 percent lift over year-ago levels. It also delivered a 1.64 live plus three-day rating among P2+ and a 3.19 live plus three-day household rating, a respective 144 percent and 126 percent increase over year ago levels.

"Viewer engagement on our digital platforms has been equally breathtaking," said Latman. "It has been the #1 most-watched episode on HGTV GO since April 13, as well as the #2 most-streamed series premiere in HGTV GO history."

The Celebrity IOU series premiere delivered more than 1.29 million total video views across HGTV's Facebook, Instagram and Twitter. In addition, the episode was HGTV's #2 most social series premiere to date and was the #4 overall most social reality cable series program on April 13.

ABOUT 'CELEBRITY IOU'

Celebrity IOU is a new blockbuster HGTV series where Hollywood A-listers express their deep gratitude to the individuals who have had a major impact on their lives by surprising them with big, heartwarming home renovations that bring everyone to tears. The star-studded, uplifting series features Drew and Jonathan Scott as they help each award-winning celebrity with a special renovation.

ABOUT HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 87 million U.S. households; a website, HGTV.com, that attracts an average of 10.3 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.





  [april 2020]  
S
M
T
W
T
F
S
   


· CELEBRITY IOU (HGTV)





most recent ratings | view all posts
[01/19/22 - 02:48 PM]
ESPN's MegaCast Draws More Than 23.1 Million Viewers for the Los Angeles Rams' Decisive Victory Over the Arizona Cardinals
The audience peaked at 27.9 million viewers as the Rams led 21-0 in the second quarter (9:30 - 9:45 p.m.).

[01/19/22 - 08:02 AM]
"Yellowjackets" Completes Smashing First Season on Showtime
The series has averaged over 5 million weekly viewers across platforms.

[01/14/22 - 11:18 AM]
Fast Start for ESPN in 2022 in Viewership and Social Media Engagements
The network led cable in viewership and in the key P18-49 demo by wide margins in both prime time and total day and took total ownership of the list of cable's most-watched 10 shows in that demo.

[01/13/22 - 09:12 AM]
"Ugliest House in America" Starring Actress and Comedian Retta Delivers Powerful Ratings Performance for HGTV
Series ratings among both P25-54 and W25-54 reflected more than an 84 percent increase over the prior six weeks.

[01/12/22 - 10:12 AM]
ABC Is No. 1 Entertainment Network for 2nd Week in a Row in Adults 18-49
"The Rookie" was the week's No. 1 broadcast gainer in TV playback in both Total Viewers (+3.5 million) and Adults 18-49 (+133%).

[01/11/22 - 03:30 PM]
NBC's "Sunday Night Football" Concludes Season on Pace to Be TV's #1 Primetime Show for Unprecedented 11th Consecutive Year
NBC's "SNF" extended its record for the most consecutive years atop the charts (since 1950).

[01/11/22 - 02:25 PM]
2022 College Football Playoff National Championship Nets 22.6 Million Viewers, Cable's Top Telecast in Two Years
The Dawgs' thrilling 33-18 victory over the SEC Champion Crimson Tide was up 19 percent from last year's national championship contest between Alabama and Ohio State.

[01/11/22 - 09:10 AM]
ESPN's "Monday Night Football: Doubleheader Saturday" Debut Registers Viewership of 20.3 Million for Cowboys-Eagles and 19.1 Million for Chiefs-Broncos, ESPN's Most-Watched NFL Regular Season Games in More than a Decade
The Cowboys and Eagles generated an audience of 20.3 million viewers on ESPN, ABC, ESPN Deportes, while the Chiefs-Broncos delivered 19.1 million viewers across the same networks.

[01/11/22 - 08:48 AM]
CBS Sports Delivers Its Most-Watched NFL Regular Season in Six Years, Concluding with Strong Week 18 Viewership
"The NFL on CBS" averaged 21.588 million viewers for its 10 national Sunday game windows, which is more than any primetime television sports, entertainment or news series on any network this season.

[01/11/22 - 08:06 AM]
"Dexter: New Blood" Shatters Viewership Records for Showtime
For its 10-episode run, the series is averaging over 8 million weekly viewers across all platforms, becoming the most-watched series in Showtime history.

[01/10/22 - 02:53 PM]
"Euphoria's" Season 2 Premiere Tallied 2.4 Million Viewers Across All Platforms Sunday Night
Said debut marked the strongest digital premiere night performance for any episode of an HBO series since HBO Max's launch and a series-record more than double the season 1 premiere.

[01/07/22 - 10:12 AM]
HGTV Hit "Home Town" Already on Track to Deliver Strong Ratings in Current Season
In its 8-9 p.m. timeslot on January 2, "Home Town" was a top 5 cable program among P25-54 and W25-54.

[01/07/22 - 09:37 AM]
FOX & Gordon Ramsay's "Next Level Chef" Posts Season's #1 Series Premiere
Across platforms, "Next Level Chef" marks Gordon Ramsay's most-streamed telecast ever and FOX's most-streamed debut of the season.

[01/05/22 - 12:37 PM]
ESPN's 2021 "Monday Night Football" Traditional Schedule Delivers Franchise's Best Viewership Since 2013
ESPN's traditional 17-game "MNF" package averaged 13.5 million viewers a game, up 11% from 2020 and 7% from 2019.

[01/05/22 - 08:16 AM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2022 - Part 1" Attracts 19.6 Million Total Viewers in Late-Night
The 50th-anniversary show of ABC's annual New Year's Eve special drew in 24.2 million Total Viewers and scored a 7.3 Adult 18-49 rating in the midnight quarter-hour.