ANIMAL PLANET'S "CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING" DELIVERS RECORD SERIES RATINGS ON APRIL 18
CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING on Saturday, April 18 at 8PM ET/PT broke series records as the highest rated episode of the series ever among Women 18-34. It was also the second highest rated episode across the 25-54 demo and in Total Viewers, behind only the series premiere on Oct. 28, 2018. CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING also pushed Animal Planet into the Top 10 on cable in its time period across key demos and ranked as cable's #1 most social telecast (excl. sports non-events).
CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING delivered 1.13m Total Viewers P2+ on Saturday making it the second most watched episode of the series in 18 months, behind only the series debut. The episode, featuring conservationists Bindi Irwin and Chandler Powell's recent wedding which had been moved up from a later date because of COVID-19, earned a .51 rating among Persons 25-54 and a .37 rating among Women 18-34, a record for the series.
Animal Planet ranked as the #5 ad supported cable network at 8PM among Women 18-34, while placing #8 among both Women 25-54 and Women 18-49, and #9 among Persons 25-54, Persons 18-49, Persons 18-34 and Total Viewers P2+.
CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING was also cable's #1 most social telecast (excl. sports non-events) on Saturday and with 147k total mentions across Twitter, Facebook, and Instagram, it is Animal Planet's most social episode - excluding Puppy Bowl - since the series premiere.
CRIKEY! IT'S THE IRWINS premiered on Animal Planet in 2018 and features Terri, Bindi and Robert Irwin as they continue Steve Irwin's mission to bring people closer to animals and inspire them to become Wildlife Warriors who work together to protect and preserve our environment and its wildlife. The first three season of the series can be viewed in their entirety by U.S. audiences on the Animal Planet GO app. CRIKEY! IT'S THE IRWINS: BINDI'S WEDDING is produced for Animal Planet by Eureka where Paul Franklin, Chris Culvenor, Wes Dening, Rikkie Proost and Rod Parker serve as executive producers. For Animal Planet, Erin Wanner is executive producer with Sarah Russell as supervising producer.
Source: The Nielsen Company, L3 coverage area data; competitive ranks based on 000s, strict daypart excl. breakouts. Social from Nielsen Social.