TV ONE MAKES DOUBLE-DIGIT RATINGS GAINS IN SECOND QUARTER
Network Posts Double-Digit Year-Over-Year Quarterly Ratings Among All Key Demos in Prime and Total Day
(SILVER SPRING, MD) - August 10, 2020 - TV One announced today it posted double-digit second quarter gains among all key demos in Prime and Total Day. TV One P/25-54 and P/18-49 Prime ratings increased +18% and +27%, respectively. TV One posted similar ratings gains in Total Day with an increase of +21% for P/25-54 and +25% for P/18-49.*
Additionally, in second quarter 2020, TV One ranked as the #5 network among African American P/25-54 against all ad-supported cable networks and is currently the #5 network, season-to-date, among African American W/25-54.
TV One's second quarter success is attributed to a programming slate that offered a broad range of content including original series and movies, classic sitcoms, and music specials designed to entertain and inform a diverse audience of adult black viewers.
*Source: Nielsen, National Toolbox; Live+3; 2Q20 (03/30/20 - 6/30/20); Season-To-Date (9/23/19-6/28/20); Total Day = M-Su 6a-6a, Prime = M-Su 6p-12a; Competitive ranking of all Ad supported Cable networks
For more information about TV One's upcoming programming, including original movies, visit the network's companion website at www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hashtag #REPRESENT.
ABOUT TV ONE
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Uncensored, ATL Homicide, Fatal Attraction and Urban One Honors. In addition, TV One is the cable home of original blockbuster films including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Miki Howard Story, Bobbi Kristina and The Bobby DeBarge Story. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
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