FOX NFL DELIVERS BEST WEEK 1 VIEWERSHIP SINCE 2016
AMERICA'S GAME OF THE WEEK Ranks as the Most-Watched Telecast Since Super Bowl LIV on FOX with More than 25 Million Viewers
Network Delivers Increases in Key Ratings Demographics Led by A18-34
FOX's Most-Streamed NFL Regular-Season Sunday Ever
LOS ANGELES - FOX Sports ushered in its 27th season of NFL coverage Sunday with an average of more than 25 million viewers for AMERICA'S GAME OF THE WEEK (AGOTW), combining with FOX's best Week 1 regional performance in four years to score the network's most-watched opening week since 2016.
According to Nielsen Media Research, AGOTW, the No. 1 show on TV for 11 consecutive years, scored the most-watched telecast since Super Bowl LIV on FOX in February. The game, pitting Tom Brady's Tampa Bay Buccaneers against Drew Brees and the New Orleans Saints in Brady's debut as a Buc, drew an average audience of 25,848,000, up +7% over last year's Week 1 performance of 24,216,000 viewers.
FOX's regional games posted their best Week 1 performance since 2016, scoring an average viewership of 13,530,000, up +6% over last year's 12,723,000 viewers between the Giants and the Cowboys.
"What a way to start the FOX NFL season. Our NFC package is about storied brands and Hall of Fame quarterbacks, and those factors came together to produce a four-year Week 1 high and television's biggest audience since the Super Bowl," said FOX Sports' Mike Mulvihill, Executive Vice President, Strategy & Analytics. "Sports is leading America's comeback from a challenging summer, and FOX Sports' powerful fall lineup is just getting started."
On the streaming side, Week 1 accounted for FOX's most-streamed NFL regular-season Sunday ever -- an +84% increase over last year's opening Sunday with an average minute audience (AMA) of 592,144 across regional and national windows. AGOTW drew an AMA of 647,000 and 3.5 million unique streamers, leading to the network's most-streamed NFL regular-season window ever. FOX also set a record for its regional windows, with an AMA of 537,000 and 3.8 million unique streamers.
Key highlights are below:
AMERICA'S GAME OF THE WEEK
· AGOTW drew an average audience of 25,848,000 million, up +7% over last year's Week 1 performance of 24,216,000 viewers
· Most-watched telecast of any kind since Super Bowl LIV on FOX
· FOX's most-watched Week 1 national game since 2016
· Key demographic ratings increases over 2019 include:
· A18-34 +8% 6.09 vs. 5.66 rating
· A18-49 +3% 7.88 vs. 7.62 rating
· A25-54 +4% 9.41 vs. 9.08 rating
FOX REGIONAL GAMES
· Average viewership of 13,530,000, up +6% over last year's 12,723,000 viewers
· FOX's best Week 1 regional performance since 2016
*All linear viewing is according to Nielsen Media Research.
*Digital streaming is according to Adobe Analytics.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports' portfolio are FOX's interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Bet Super 6 free-to-play game, as well as a licensing agreement that established the FOX Sports Radio Network.