Quick Take for Tuesday, Oct. 27, 2020
(National Live+3 Day Program Ratings)
ABC's 'The Bachelorette' Hits a Season High in Adults 18-49
'The Bachelorette' Is No. 1 Entertainment Series in 2-Hour Time Slot
'The Bachelorette' Posts Biggest Playback Lift Since May 2017 in Total Viewers
"The Bachelorette" (8:00-10:01 p.m. - 6.0 million and 1.8/10 in AD18-49):
Opposite Game 6 of the World Series on Fox, ABC's "The Bachelorette" hit a season high among Adults 18-49 in the Live+3 Day ratings, posting double-digit growth over the prior week (+20% - 1.8/10 vs. 1.5/9). "The Bachelorette" also built by double digits week to week in Total Viewers (+13% - 6.0 million vs. 5.3 million).
Despite airing against the deciding game of the World Series, ABC's "The Bachelorette" grew from its first hour to its second hour by 12% among Adults 18-49 (1.7/10 to 1.9/10).
"The Bachelorette" ranked as the No. 1 entertainment series in the 2-hour time period among Adults 18-49 (1.8/10-tie).
"The Bachelorette" delivered its biggest Live+3 Day lift since May 2017 among Total Viewers (+1.35 million) and matched its largest since May 2019 among Adults 18-49 (+0.5 rating points) - since 5/22/17 and 5/27/19, respectively.
Source: The Nielsen Company, National Live+3 Day Program Ratings, 10/27/20. Beginning 8/31/20, National Program Ratings also include Out of Home (OOH) viewing.