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[12/12/20 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (12/11/20):

CBS (5.462 million viewers, #1; adults 18-49: 0.5, #T1) was the top overall draw on Friday thanks to new episodes of "MacGyver" (4.640 million viewers, #3; adults 18-49: 0.5, #T1), "Magnum P.I." (5.587 million viewers, #2; adults 18-49: 0.5, #T1) and "Blue Bloods" (6.157 million viewers, #1; adults 18-49: 0.5, #T1).

FOX (2.106 million viewers, #4; adults 18-49: 0.5, #T1) shared in the adults 18-49 honors with "WWE SmackDown" (2.106 million viewers, #8; adults 18-49: 0.5, #T1).

Next up was NBC (2.864 million viewers, #T2; adults 18-49: 0.4, #T3) with a repeat "Weakest Link" (2.607 million viewers, #6; adults 18-49: 0.4, #T6) and "Dateline NBC" (2.993 million viewers, #5; adults 18-49: 0.4, #T6) plus ABC (2.864 million viewers, #T2; adults 18-49: 0.4, #T3) and its duo of "Shark Tank" (3.826 million viewers, #4; adults 18-49: 0.5, #T1) and "20/20" (2.383 million viewers, #7; adults 18-49: 0.4, #T6).

And finally, The CW (0.517 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with the return of "The Christmas Caroler Challenge" (0.517 million viewers, #9; adults 18-49: 0.1, #9).

Week-to-week changes (adults 18-49):
0.00% - Blue Bloods
0.00% - Magnum P.I.
0.00% - MacGyver
0.00% - WWE SmackDown
0.00% - Dateline NBC
-16.67% - Shark Tank
-20.00% - 20/20

Year-to-year changes (adults 18-49):
0.00% - Blue Bloods (vs. Blue Bloods (Repeat))
0.00% - Shark Tank (vs. American Housewife/Fresh Off the Boat)
-16.67% - Magnum P.I.
-16.67% - MacGyver (vs. Hawaii Five-0)
-20.00% - Dateline NBC
-20.00% - 20/20
-28.57% - WWE SmackDown
-50.00% - The Christmas Caroler Challenge (vs. The 88th Annual Hollywood Christmas Parade)


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/13/19):

FOX (2.339 million viewers, #4; adults 18-49: 0.7, #1) remained the adults 18-49 champ on Friday with its telecast of "WWE SmackDown" (2.339 million viewers, #9; adults 18-49: 0.7, #1).

CBS (5.958 million viewers, #1; adults 18-49: 0.6, #2) was a close second with the fall finales of "Hawaii Five-0" (6.453 million viewers, #1; adults 18-49: 0.6, #T2) and "Magnum P.I." (6.120 million viewers, #2; adults 18-49: 0.6, #T2) plus a repeat "Blue Bloods" (5.302 million viewers, #3; adults 18-49: 0.5, #T5).

Next up was NBC (3.622 million viewers, #2; adults 18-49: 0.5, #T3) and its fall finale of "The Blacklist" (3.844 million viewers, #4; adults 18-49: 0.5, #T5) and a two-hour "Dateline NBC" (3.511 million viewers, #5; adults 18-49: 0.5, #T5).

Meanwhile, ABC (2.777 million viewers, #3; adults 18-49: 0.5, #T3) served up its 2019 closers to "American Housewife" (3.408 million viewers, #6; adults 18-49: 0.6, #T2) and "Fresh Off the Boat" (2.393 million viewers, #8; adults 18-49: 0.4, #9) alongside a two-hour "20/20" (2.716 million viewers, #7; adults 18-49: 0.5, #T5).

And finally, The CW (0.901 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening with a broadcast of "The 88th Annual Hollywood Christmas Parade" (0.901 million viewers, #10; adults 18-49: 0.2, #10).

Week-to-week changes (adults 18-49):
+20.00% - American Housewife (vs. 11/29/19)
0.00% - WWE SmackDown
0.00% - Hawaii Five-0
0.00% - Magnum P.I.
0.00% - The Blacklist
0.00% - Dateline NBC
0.00% - Fresh Off the Boat (vs. 11/29/19)
-16.67% - 20/20 (vs. 11/29/19)

Year-to-year changes (adults 18-49):
+25.00% - The Blacklist (vs. Midnight, Texas)
+25.00% - 20/20 (vs. Child Support/20/20)
+20.00% - Magnum P.I. (vs. The Dick Van Dyke Show - Now in Living Color! (Repeat))
0.00% - American Housewife (vs. Fresh Off the Boat)
0.00% - Hawaii Five-0 (vs. I Love Lucy Christmas Special (Repeat))
0.00% - Fresh Off the Boat (vs. Speechless)
0.00% - The 88th Annual Hollywood Christmas Parade
-12.50% - WWE SmackDown (vs. Various)
-37.50% - Dateline NBC

Source: Nielsen Media Research





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