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[01/08/21 - 11:24 AM]
ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49
ABC spins the numbers for the week of December 28.

[via press release from ABC]

Live+3 Day Ratings for the Week of Dec. 28, 2020 (Week No. 15):

ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49

Network Delivers Double-Digit Week-to-Week Gains

ABC Claims Week's Top 2 Highest-Rated Entertainment Series

'Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 1' Is Week's Most-Watched Entertainment Program

Excluding sports during the week of Dec. 28, 2020, ABC stood as the No. 1 entertainment network among Adults 18-49 in the Live+3 Day ratings (0.8/5), dominating NBC by 60% (0.5/3), Fox by 60% (0.5/3) and CBS by 100% (0.4/2). In fact, ABC ranked or tied as the No. 1 entertainment network for the 5th straight week with Adults 18-49. ABC also stood as the No. 1 entertainment network for the 2nd week in a row with Total Viewers (4.0 million).

ABC grew week to week by double digits in both Total Viewers (+21% - 4.0 million vs. 3.3 million) and Adults 18-49 (+14% - 0.8/5 vs. 0.7/4).

ABC claimed the week's Top 2 highest-rated entertainment programs in primetime in Adults 18-49 with "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 1" (3.6/22) - No. 1 and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 2" (2.3/15) - No. 2. In fact, ABC had the Top 2 entertainment programs for the 3rd time in 4 weeks with Adults 18-49.

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 1" (11.3 million) also ranked as the most-watched entertainment program of the week.

Thursday

With "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021," ABC dominated the final night of 2020, winning all 6 half-hours of primetime and beating runner-up NBC with its holiday lineup by 4.6 million Total Viewers (9.3 million vs. 4.7 million) and by 170% with Adults 18-49 (2.7/17 vs. 1.0/6). In fact, ABC beat the combined deliveries of NBC and Fox with their New Year's Eve programming by 2.4 million viewers (9.3 million vs. 6.9 million) and by 59% in Adults 18-49 (2.7/17 vs. 1.7/10).

ABC grew in each half-hour of primetime, culminating with 11.9 million viewers and a 3.8 rating among Adults 18-49 in the 10:30 p.m. half-hour.

ABC claimed the Top 2 programs of the night in both Total Viewers and Adults 18-49 with Part 2 (11.2 million and 3.5/22, respectively) and Part 1 (8.4 million and 2.3/15, respectively) of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021," respectively.

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 1" (8:00-10:00 p.m. - 8.4 million and 2.3/15 in AD18-49):

Airing from 8:00-10:00 p.m., Part 1 of ABC's broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" soared over the prior year's telecast by double digits in both Total Viewers (+15% - 8.4 million vs. 7.3 million) and Adults 18-49 (+15% - 2.3/15 vs. 2.0/11) to score its best performance in 3 years - since 12/31/17.

Head-to-head in the 2-hour time slot, ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 1" posted triple-digit advantages over NYE programming on NBC (+156% - 2.3/15 vs. 0.9/5 for NBC's "Escape from 2020") and on Fox (+229% - 0.7/4 for Fox's "NYE Toast & Roast - Part 1") among Adults 18-49.

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest- Part 2" (10:00-11:00 p.m. - 11.2 million and 3.5/22 in AD18-49):

Excluding sports and news programming, ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 2" stood as the highest-rated entertainment telecast on any night on any network in primetime this season among Adults 18-49 (3.5/22), tying Fox's Thanksgiving broadcast of "The Masked Singer."

Airing during the final hour of primetime, Part 2 of ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" grew over the prior year by 4% in Total Viewers (11.2 million vs. 10.8 million) and by 9% with Adults 18-49 (3.5/22 vs. 3.2/17).

Part 2 of ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" ranked as Thursday's No. 1 program in primetime in Total Viewers (11.2 million) and Adults 18-49 (3.5/22). In the 10 o'clock hour, "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 - Part 2" towered over NBC's "New Year's Eve 2021" special (4.8 million and 1.1/7) by triple digits in Viewers (+133%) and Adults 18-49 (+218%).

Source: The Nielsen Company, National Live+3 Day Program Ratings, week No. 15 = 12/28/20-1/3/21, excludes programs < 5 minutes. Entertainment excludes sports programming unless otherwise stated. Beginning 8/31/20, National Program Ratings also include Out of Home (OOH) viewing.





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