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[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (4/10/21):

ABC (1.559 million viewers, #3; adults 18-49: 0.4, #1) was the demo champ on Saturday thanks to the return of "NBA Countdown" (1.527 million viewers, #8; adults 18-49: 0.4, #T1) and "NBA Saturday Primetime on ABC" (1.566 million viewers, #7; adults 18-49: 0.4, #T1).

NBC (1.839 million viewers, #2; adults 18-49: 0.3, #2) was a close second with encores of "Law & Order: Special Victims Unit" (1.655 million viewers, #6; adults 18-49: 0.2, #T6), "Law & Order: Organized Crime" (1.891 million viewers, #5; adults 18-49: 0.3, #T3) and "SNL Vintage" (1.971 million viewers, #4; adults 18-49: 0.3, #T3).

Next up was CBS (2.367 million viewers, #1; adults 18-49: 0.2, #3) and its mix of "Bull" (1.983 million viewers, #3; adults 18-49: 0.2, #T6), "48 Hours" (2.083 million viewers, #2; adults 18-49: 0.2, #T6) and a new "48 Hours" (3.034 million viewers, #1; adults 18-49: 0.3, #T3).

And finally, rebroadcasts of "The Masked Singer" (0.770 million viewers, #10; adults 18-49: 0.1, #T9) and "Game of Talents" (0.779 million viewers, #9; adults 18-49: 0.1, #T9) rounded out the night on FOX (0.775 million viewers, #4; adults 18-49: 0.1, #4).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/11/20):

NBC (3.516 million viewers, #1; adults 18-49: 0.5, #1) was the network to beat on Saturday with its installments of "Dateline Saturday Night Mystery" (3.649 million viewers, #1; adults 18-49: 0.5, #2) and "SNL Vintage" (3.251 million viewers, #2; adults 18-49: 0.6, #1).

The silver went to CBS (2.494 million viewers, #2; adults 18-49: 0.3, #T2) with a rebroadcast of "ACM Presents: Our Country" (2.336 million viewers, #5; adults 18-49: 0.3, #T5) and a new "48 Hours" (2.812 million viewers, #3; adults 18-49: 0.4, #T3).

Next up was ABC (2.183 million viewers, #3; adults 18-49: 0.3, #T2) with repeats of "Shark Tank" (2.647 million viewers, #4; adults 18-49: 0.4, #T3) and "American Idol" (1.951 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, FOX (1.122 million viewers, #4; adults 18-49: 0.2, #4) likewise closed out the night with second runs of "9-1-1" (1.256 million viewers, #7; adults 18-49: 0.2, #T7) and "Gordon Ramsay's 24 Hours to Hell and Back" (0.987 million viewers, #8; adults 18-49: 0.2, #T7).

In late-night metered market ratings (via NBC's press release):

The April 11 edition of "Saturday Night Live at Home," with material produced remotely as "SNL" cast and crew practice social distancing, and featuring host Tom Hanks and musical guest Coldplay's Chris Martin, has averaged a 1.46 rating in "live plus same day" adult 18-49 rating and 6.662 viewers overall, according to "fast official" ratings from Nielsen Media Research.

This is the season's #2 highest-scoring edition of "Saturday Night Live," behind only the Dec. 21, 2019 edition hosted by Eddie Murphy and featuring musical guest Lizzo (2.50 in 18-49, 9.986 million viewers overall).

The last "SNL" telecast besides that Dec. 21 edition to top last night's results was the May 4, 2019 episode, hosted by Adam Sandler with musical guest Shawn Mendes (1.61 rating in 18-49, 6.809 million viewers overall).

Versus "SNL's" prior season averages for originals, excluding the high-rated Eddie Murphy-hosted episode, last night's "In Home" telecast is up +17% in 18-49 (1.46 vs. 1.25) and up +12% in total viewers (6.662 million vs. 5.969 million).

Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in 18-49 and total viewers, more than doubling all Big 4 primetime shows in 18-49.

Source: Nielsen Media Research, ShowBuzzDaily.com





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