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[05/02/21 - 10:02 AM]
Saturday's Broadcast Ratings: "Dateline" Lifts NBC to Demo Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (5/1/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

NBC (2.231 million viewers, #2; adults 18-49: 0.3, #1) was the demo victor on Saturday with its mix of "Inspiring America: The 2021 Inspiration List" (2.257 million viewers, #4; adults 18-49: 0.3, #T2), "Dateline Saturday Night Mystery" (2.557 million viewers, #2; adults 18-49: 0.4, #1) and "SNL Vintage" (1.880 million viewers, #6; adults 18-49: 0.3, #T2).

CBS (2.273 million viewers, #1; adults 18-49: 0.2, #T2) was the most-watched network with repeats of "NCIS: New Orleans" (1.914 million viewers, #5; adults 18-49: 0.2, #T5), another "NCIS: New Orleans" (2.270 million viewers, #3; adults 18-49: 0.2, #T5) and a new "48 Hours" (2.634 million viewers, #1; adults 18-49: 0.3, #T2).

Next up was ABC (1.619 million viewers, #3; adults 18-49: 0.2, #T2) with encores of "Shark Tank" (1.686 million viewers, #7; adults 18-49: 0.2, #T5) and "American Idol" (1.585 million viewers, #8; adults 18-49: 0.2, #T5).

And finally, FOX (0.577 million viewers, #4; adults 18-49: 0.1, #4) closed out the evening with "PBC Fight Night" (0.613 million viewers, #9; adults 18-49: 0.1, #T9) and a repeat of "The Masked Singer" (0.541 million viewers, #10; adults 18-49: 0.1, #T9).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/2/20):

NBC (3.091 million viewers, #1; adults 18-49: 0.4, #1) was the victor on a low key Saturday with its presentations of "Dateline Saturday Night Mystery" (3.415 million viewers, #2; adults 18-49: 0.4, #T1) and "SNL Vintage" (2.443 million viewers, #4; adults 18-49: 0.3, #T3).

A close second was CBS (3.020 million viewers, #2; adults 18-49: 0.3, #T2) with its mix of "NCIS: Los Angeles" (2.704 million viewers, #3; adults 18-49: 0.2, #T5), "SEAL Team" (2.406 million viewers, #5; adults 18-49: 0.2, #T5) and "48 Hours" (3.949 million viewers, #1; adults 18-49: 0.4, #T1).

Next up was ABC (1.669 million viewers, #3; adults 18-49: 0.3, #T2) with encores of "Shark Tank" (2.098 million viewers, #6; adults 18-49: 0.3, #T3) and "American Idol" (1.455 million viewers, #7; adults 18-49: 0.2, #T5).

And finally, FOX (0.803 million viewers, #4; adults 18-49: 0.1, #4) closed out the night with "Greatest Games: Super Bowl LIV: San Francisco 49ers vs. Kansas City Chiefs" (0.803 million viewers, #8; adults 18-49: 0.1, #8).

In late-night metered market ratings (via NBC's press release):

· A May 2 encore edition of "Saturday Night Live," with host Daniel Craig and musical guest The Weeknd, has averaged a 2.8 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 0.8 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #1 show of the night in 18-49 rating in the local people meters.

· In metered-market households, it's the top "SNL" rebroadcast since March 21 (2.9 with host JJ Watt and musical guest Luke Combs).

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research, ShowBuzzDaily.com





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